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Great way to use animated gifs for video representation in your email campaign. Use this for 360 product views, slideshows, etc... Only problem is no sound - but works in all major email clients (including web based clients like GMail)

Recently, someone took the idea of video email a step further and created an email marketing campaign that used video in a way that I hadn't thought feasible - and it displayed properly in nearly all major email programs!

If you use software like aWeber you will get great statistics on whether your email was opened and if they clicked on anything... If you are getting a low read rate chances are you need to modify/tweak your Subject Line.. aWeber does a great job of cleaning out your lists when email becomes inactive.. Checking into these statistics is important to keep your email marketing campaign fresh. This post has some details on "reactivating" your *dead* lists.

How many email messages did you send out in your last campaign? Really? That many? Wow! Now, how many of your recipients actually opened or clicked on your email? Yeah, that's a different story. Remember that with email, size doesn't really matter. Performance is what counts, not just for your email program and its bottom line but also for your sender reputation. A reactivation campaign is the answer here, and it's just as important as any acquisition campaign. It will help you clean out the dead wood, re-energize your list and reclaim some of the money you spent acquiring and engaging those addresses in the first place.

Now that the idea that RSS and email can and should coexist has taken hold, what can bloggers learn from the email marketing world and use to make RSS to email (even more) worth their while?

Exact Target also reported that email subscription via text messaging is the fastest growing list-building tactic among marketers. The company predicts that mobile capture - enabling consumers to subscribe to emails via their mobile phones - will increase 500%, more than any other growth tactic in 2009.Marketers also expect the practice of enabling subscribers to share email content with their social networks is expected to increase more than 348% in 2009.

An example of bad email marketing...

Let's start with the subject… They used the horribly generic "Newsletter" in their subject. What most people don't realize is the easiest way to fail at email marketing is to use generic, non-descriptive subjects in their emails. A subject must be compelling, brief, and indicate the content of the message. This fails at all three and it doesn't even indicate a brand. This will be passed up in most users' inbox.

Great tips from the aWeber blog on what personalization means when it comes to email marketing..

Personalization isn't a bad thing in and of itself. But when it gets misused for the sake of an extra open or click, it becomes a bad thing. It also becomes less effective over time. And it allows us to think that we're creating "personal" emails just by merging a name into the message. A truly personal email addresses the subscriber's needs, desires, fears, preferences and other aspects of their personality.

Good idea... One that I should practice more often, although I'd hope aWeber would take care of this for me :)

Always test your email delivery and design with outlook, because so many people use it. Here you can see Adobe never tested their email in Outlook.

More than 80% of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.

If you've read this post thus-far, you know that Target can join feedback loops (though not for Gmail) and clean its list, which it's already doing. It can also look into optimizing its HTML design for "images off." Beyond this, Target can also: 1. Become authenticated 2. Segment non-responders and market less frequently 3. Segment non-responders and attempt to re-activate them through a "win-back" email, otherwise remove them from the list

Great points on getting your emails past spam filters. Our suggestions... Don't be too flashy.. Be succinct.. Use only Opt-In Lists... And Use aWeber!

How to Embed Video in Email Newsletters

Incorporating video into emails - a simple enough concept that wasn't even possible two years ago - improves click-through rates by 2-3 times, according to a recent Forrester report.

Some good tips

Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics.

With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won't interest them. Not only that, they're also just as likely to report unwanted e-mails as spam as they are to delete them. So if you're not writing compelling subject lines that get the e-mails opened, all your hard work is lost. Here are five tips for writing effective e-mail subject lines that can easily double the open (and click-through) rates on your next e-mail.

Bloggers like numbers. Big numbers. Yes, we want a lot of traffic. But, we also want the usual status indicators: (1) Big RSS count, (2) Big Email List, etc. So, how do you go about converting a random visitor to your blog into a subscriber who will continue to come back? Here are some simple tips that you should probably execute.

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.