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Luckily, you don't have to keep up with every detail. But there are some important SEO trends you should know about as we go further into 2009. I'll break the list down into two sections - Strategy and Tactics and Industry/Big Picture Trends - and then turn it over to you at the end.

Great rundown of social media and new media success in 2008

2008 was a newsworthy - albeit, topsy-turvy - year for marketers and researchers. Importantly, social media evolved from experimental sideline to a mainstream attraction. Twitter saw huge growth rates, Barack Obama rewrote the rules of digital marketing, and user-engagement, and "service is marketing" Zappos.com re-wrote new rules for building brands and rewiring e-commerce. Facebook trended upward, MySpace held steady, and reputation-broker Wikipedia continued marching to the top of Google search results.

In the ever-evolving world of social media, public relations professionals (PR) and journalists have more opportunities than ever to build strong relationships. It serves each of us well to stay up on social media trends-learning faster, easier ways to share information. With that, here are 10 of the best social media tools for PR professionals and journalists:

Drill down into areas that interest you to find product niches that are enjoying sufficient popularity to be good ones to explore using eBay's own freely available market research information!