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Andy Brudtkuhl

Landing Pages - Design Examples - Always test your email delivery and design with... - 0 views

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    Good idea... One that I should practice more often, although I'd hope aWeber would take care of this for me :)
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    Always test your email delivery and design with outlook, because so many people use it. Here you can see Adobe never tested their email in Outlook.
Andy Brudtkuhl

Five Tips for Writing Effective Web Headlines - Conversion University Help - 0 views

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    You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%. Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read. Here are five tips for writing headlines that will draw in user attention.
Andy Brudtkuhl

12 Ways to Improve PPC Landing Page Conversion Rates - 1 views

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    Dollars are a little tighter this year than last, so learning new ways to stretch marketing dollars is vital. Improving your landing pages so they convert more sales is a dynamite way to boost your Return on Investment (ROI). Here are a few tips for making your landing pages more effective. The goal is to make your landing pages more persuasive, more focused, more complete -- and provide the testing feedback needed to measure the success of your efforts.
Andy Brudtkuhl

Landing Page Testing: How to test and what to test - 1 views

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    Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.
Andy Brudtkuhl

Landing Page Optimization Silver Bullets - 1 views

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    Although the general idea of uncluttering is powerful throughout the decision process, this testing theme has an especially powerful impact on improving visitor awareness. If visitors do not recognize quickly that you have something in which they might be interested, they will leave your site immediately. These short-timers are the ones who have "bounced" and not clicked on any other links from their original landing page. They represent a significant problem.
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