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Jeremeiah once again gives us indispensible tips on web strategy. He is spot on with his sentiment that many corporate blogs are untrusted.. This is because many of these blogs are just tossed up there to have one online. Most are filled with stuffy corporate marketing copy with no human voice and no outbound linking... Read this for tips

Today, I'm going to play doctor, in fact, I'm a specialist: A corporate blog doctor. Most corporate blogs aren't trusted, and here's a very simple heuristic health check to gauge whether your corporate blog is going to be trusted by your readers.

As the evidence shows, a white paper can be a powerful and persuasive marketing vehicle. Provided, of course, that the reader actually reads it.

The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.

Cool new tool to compete with Google's Website Optimizer

good starting part reading list for those wanting to get a lay of the social marketing land.

Great tips on Local SEO for niche and small biz. Good copy goes a long way for local SEO but so are inbound links...

I know this Local SEO guides have been written many times by others, so I'll try to cover it well enough so readers don't feel the need to read more Local SEO tips and waste more time.

Have you ever tried to look at your website/blog/etc on a mobile phone? If you have you know it generally renders crappy and takes forever to load. This is a great option for WordPress users to make their blogs iPhone friendly... It is the #2 smart phone now - do you want to turn potential readers away?

Simply put, it's a complimentary theme installed as a plugin on your WordPress blog or website that will format your content with this Apple-inspired, full-featured theme when your visitors are using an iPhone or iPod touch.

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It's easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them. Another complication with discussing and sharing link building queries is that they're often tailored towards the linkable and shareable assets of a particular organization. Further, two businesses within the same vertical may have widely different linkable assets, and therefore will need to seek different link targets, which requires different queries.

Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization.  In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way.  As a result, expect social technologies to impact every employee and customer touchpoint.   CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.