Netflix Continues to Dominate Broadband Marketplace - 1 views
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simonmart on 01 May 12Netflix related traffic accounts for almost a third of all information downloaded in North America during peak usage periods, according to Sandvine, experts in analyzing Internet and broadband trends. During the most recent period, Netflix's share of Internet traffic increased 44% from the last Sandvine report seven months ago, when Netflix represented approximately 20% of peak download traffic. In the current report, Netflix traffic was responsible for 29.7% of all Internet related activity, surpassing even peer-to-peer (P2P) file-sharing technology BitTorrent. This makes Netflix traffic the single largest broadband consumer. When Netflix traffic is added to other real-time entertainment services, including Google's YouTube, the total consumption climbs to nearly half (49.2%) of all North American Internet traffic during peak periods. The other applications rounding out the top five are BitTorrent (17%), HTTP (17%), YouTube (10%), and Flash Video (4%). In comparison Facebook only consumed 2% and ITunes just over 3%.