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Imodesty thrives on Facebook and Twitter because they enable what social scientists call self-enhancement - the human tendency to oversell ourselves.

"publication still wins the biggest prizes in academe. The demand for it is largely unexamined (we want it because everyone else does), and almost entirely unchecked (just look at how much graduate students need to publish just to be considered for a tenure-track job). It's not that teaching doesn't matter, but even many community colleges are looking for publication these days. It's the only credential that crosses institutional boundaries, so it's the easiest one for institutions to brag on."

"There is a fine line between bolstering your professional image, or that of your business, and coming across as self-absorbed and narcissistic -- hence the seemingly black-and-white nature of self-promotion."

"How much do you need to talk about yourself? The answer is simple (but not easy): not as much as you need other people to talk about you."