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"When I first began tweeting, I came up with the following "formula" to help guide my work. Identify>Engage>Leverage This approach was (as it is today) pretty simple. If I could find the people I was interested in following, I could engage with them (e.g., retweet their posts, promote their blogs, share their professional achievements, etc.) and then "leverage" these connections; this "leveraging" process would include followers responding to my "Questions of the Week," retweeting my posts, and/or reaching out to me directly referencing my handle in their tweets.) The challenge, of course, is actually finding these "influencers" and in this post I'll share some research approaches that have worked for me."

"If you're like me, it's probably 80% affinity and 20% challenge. And you kind of have to do that on the web, because we read the web weirdly, as if everything a person posted is a T-shirt they are wearing. We say "Retweets do not equal endorsements", but the very fact we have to say that proves the point. You can stray a bit, but not so far that people lose sight of who you are or the groups you belong to."

"KitchenAid deleted the original tweet and apologized within eight minutes, according to SimplyMeasured and as reported by Mashable. Minutes are an eternity on Twitter, where retweets can spread like wildfire, especially during major news events - and the widely watched presidential debate at the University of Denver saw more than 10 million tweets sent while the two candidates were on stage."

"Key criteria for selecting the content I share. Relevant Offers benefit to audience Unique perspective Not already written or said by a million others in the same way. Timely Accurate From a trusted source Data sources are backed up and cited."

"You can use Twitter Archiver to save tweets for instance, for brand mentions, tweets from a specific person, trending hashtags, geotagged tweets, and even to back-up your own tweets. Besides the actual tweet text mentioning your keywords, Twitter Archiver also captures other data related to the tweets include: details about Twitter user (e.g. their name, number of follows and followers, location, bio, profile image, verified or not), a link to the original tweet, date and time of the tweet,  the app from which the tweet was shared, number of retweets, and many more. 'The add-on is free though you can upgrade to premium edition to capture more search terms. The premium version also includes supports and polls twitter more frequently (every 10-15 minutes) to download new tweets."