Group items matching

in title, tags, annotations or url

"Want to make your social media marketing more visual? The Visual marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots by Stephanie Diamond (Que Publishing, 2013) gives you an overview of rules, tools, content, and tactics to help you plan and improve your marketing."

This alternate version of the Marketing in the Round presentation was given on September 30 on Sunday morning to Podcamp East attendees. Marketing in the Round was co-authored by Gini Dietrich (spinsucks.com) and Geoff Livingston (geofflivingston.com). You can learn more about the book on integrated Marketing communications at Marketingintheround.com.

"The Online program management (OPM) market is growing in terms of the number of institutions using OPM providers and in the number of providers. The market is also showing signs of consolidation as the providers figure out how to position themselves in this competitive landscape. What we don't hear much about is the international trend that is also taking shape. Yes, the US market started earlier and is still larger than all others combined, but the international market is growing and becoming more and more important."

This page is for the class: Information Technology Applications in Marketing, BUAD 477, at University of Delaware. Course description: How changes in information technology affect the marketplace and how it should be used to support Marketing decision-making. Emerging opportunities that could drastically alter the way organizations market their products and provide service to their customers are presented and discussed. The course will have a particular focus on the internet, and the emergence of social media.

Social media is now an active reality for marketers. No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media to best connect with consumers. Many marketers believe social media is a low risk, high reward channel. However, these 5 pitfalls will increase your risk and lower the reward, leading you down the path to social mediocrity.

"The transformation of the higher education LMS market continues, and I expect more changes over the next 2 - 3 years. However, it seems time to capture the state of the market based on changes over the past year or two."

"To help consumers understand the data being collected about them, Acxiom just launched a new website called AboutTheData.com. The site allows you to enter some personal information (name, birthdate, etc.) and discover what marketers think about you. Granted, the site is likely also a way for Axciom to build up its reservoir of data, but it's kind of fun to see what the marketing data says about us."

The rise in social media analytics tools has satisfied marketer demand for a way to measure and gather insights from social marketing efforts.

"She said that Gartner foresess "strong growth" in wearables this year, with smartwatches, fitness bands and other trackers selling nearly 70 million units - up 38 percent from 2014. She added, "While the wearables market is currently a relatively low penetrated market, it has the opportunity to grow in double digits in the long term." Accordingly, Gartner forecasts sales of wearables to reach 514 million units in 2020. "

"As the online education market has matured, however, there has been a growing pushback against revenue-sharing as the only model available. Thus there is an emerging unbundled fee-for-service OPM model, in which the companies offer the same services, or some subset, for the market price of those services. The institution pays for the services used, mostly independent of the amount of tuition revenue coming into the online program. This category leads to the program, or institution, to take the up-front financial risk but not have to sign contracts sending ~40 - 60% of the tuition revenue to the vendor. Fewer strings attached but more responsibilities and risks for the school."

"We use this chord diagram in our LMS subscription, offered with MindWires, to show the movement in the LMS market - from the old system to the new system. We got great feedback, so we decided to use the same format to represent the relationship between the LMS market and the SIS market."

"If one studies the interest publishers have shown in the OPM market, one sees the desire for them to create this revenue envelope by being the one-stop shop for aggregating everything their customers need: from content, to technology to program design and marketing. Even thought McGraw's next CEO, Cengage's Michael Hansen, declared recently that the company would stay away from "the business of recruiting students to schools," I would be shocked if the new McGraw Hill were not in some way equipping schools to build their own OPM capability - much the way John Katzman's Noodle is set up."

Testimonials are such an important part of anyone's marketing kit that leaving them out of your marketing process is unconscionably lazy. Video testimonials from actual customers are much more powerful than audio testimonials, which are much more powerful than written testimonials.

""Going forward, IDC expects that tablet shipments will surpass desktop PCs in 2013 and portable PCs in 2014, according to IDC. "In 2013, worldwide desktop PC shipments are expected to drop by 4.3 percent and portable PCs to maintain a flat growth of 0.9 percent. The tablet market, on the other hand, is expected to reach a new high of 190 million shipment units with year-on-year growth of 48.7 percent while the smartphone market is expected to grow 27.2 percent to 918.5 million units.""

"My parents are stockbrokers, where the phrase "market correction" is used to describe what's happening to the LMS market right now. Schools are realizing that we have been paying too much for a big, integrated system with many features we don't use, and we're exploring smaller, cheaper systems. Canvas is attempting to offer all of the services that Blackboard does for less money by using free and open source components. "

"The process of Big Bang Disruption begins as a series of low-level, often unrelated experiments with different combinations of component technologies. This relative calm may give incumbents the false sense that nothing is happening, or in any event that whatever might be happening is not doing so quickly enough to warrant a competitive response. Yet when the right combination of technologies is assembled and paired with the right business model, takeoff is immediate. Customers from a wide range of segments, including mass market consumers, adopt the disruptor as quickly as its producers can supply it. Market penetration is often nearly instantaneous."

The big takeaway here is pretty clear, in terms of the top two players: Android is on fire because of choice, availability and price point in emerging markets focused on shifting to smartphones from feature phones on limited budgets. That means it's even more crucial to watch what Apple debuts this fall in terms of a low-cost iPhone device, which is rumored to be based around the iPhone 5 and sport a plastic back that's cheaper to produce.

"We will begin from the first layer of the web infrastructure: the Operating System, with around 60% of the web servers running Linux (without counting other open source derivatives like BSDs and Open Solaris) against 27% of Windows Servers. Moving one step up to the second layer: the web servers, considered to be the key element of the Internet infrastructure, we can notice a 60% market share for the open source Apache web server in 2011, leaving only 20% for Microsoft IIS. If we count up other open source servers, namely nginx and lighttpd, we will see that open source dominate more than 68.3% of all web servers. The last piece of the web infrastructure is the server-side programing language with a stoning 75% market share for PHP, on the other hand, Microsoft ASP.Net is facing a decaying 23.1% share."

"the author of the report states that, "there is a lot of conflicting data relating to Google+'s relevance as a social media platform. Our data suggests it probably shouldn't be a top priority for digital marketers." Do you agree with that, or do you think Google+ really should be a priority?"

"In 2006, Blackboard held as much as 90 percent of the learning management system market share, according to industry reports. Now Blackboard's market share has dwindled to 44 percent."