Group items tagged

What happens when 250-300 amazing, creative, forward-thinking people converge for one wild weekend in exotic Wilmington, Del.? Well, Podcamp East, of course! #pceast #netde

The last weekend of September ended the month wonderfully with a fantastic conference in Wilmington, Delaware : Pod Camp East. A smaller conference atmosphere than many other social media events, the setting made for great dialogue and opportunity to really get involved with participants & speakers.

"My answer is always the same and we included it in Content Rules because so many people like it and that is the Miniskirt Philosophy as I like to call it. Long enough to cover the essentials, but short enough to keep it interesting."

On Saturday U.S. Senator Chris Coons (D-Delaware) spoke at Podcamp East in Wilmington, Del. The fact that he is one of the few elected members of Congress that not only "has" social media but uses it made him the perfect candidate to talk to a completely engaged and social audience about the use of social media in the political and government sphere.

This alternate version of the Marketing in the Round presentation was given on September 30 on Sunday morning to Podcamp East attendees. Marketing in the Round was co-authored by Gini Dietrich (spinsucks.com) and Geoff Livingston (geofflivingston.com). You can learn more about the book on integrated marketing communications at marketingintheround.com.

"There's nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That's a lot harder. Which is why you've got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. Or, as C.C. and I write in Content Rules, think REIMAGINED, not recycled."