instead of two years, it would last 10 months-long enough to make friends, participate in experiential parts of the program, and become members of the club. They would pay a fee for the immersion, but not the balance of their tuition.
After that, students would graduate into the work force, but they would stay enrolled at Wharton on a subscription basis. One day, a Wharton subscriber working in investment banking might get put on a team that oversees mergers and acquisitions. Instead of aching to recall the lessons she learned back in business school (and later forgot), she takes an online "minicourse" from Wharton. "The new pattern becomes learn-certify-deploy, learn-certify-deploy," the professors write in their paper.
"McGraw-Hill and Cengage plan to merge in a deal that would create the second-largest provider of college textbooks and other higher-education materials in the country."
"If one studies the interest publishers have shown in the OPM market, one sees the desire for them to create this revenue envelope by being the one-stop shop for aggregating everything their customers need: from content, to technology to program design and marketing. Even thought McGraw's next CEO, Cengage's Michael Hansen, declared recently that the company would stay away from "the business of recruiting students to schools," I would be shocked if the new McGraw Hill were not in some way equipping schools to build their own OPM capability - much the way John Katzman's Noodle is set up."