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Mathieu Plourde

The Faster a New Technology Takes Off, the Harder It Falls - 0 views

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    "The process of Big Bang Disruption begins as a series of low-level, often unrelated experiments with different combinations of component technologies. This relative calm may give incumbents the false sense that nothing is happening, or in any event that whatever might be happening is not doing so quickly enough to warrant a competitive response. Yet when the right combination of technologies is assembled and paired with the right business model, takeoff is immediate. Customers from a wide range of segments, including mass market consumers, adopt the disruptor as quickly as its producers can supply it. Market penetration is often nearly instantaneous."
Mathieu Plourde

Sticking It to Starbucks: Independent Cafés Create a 'Disloyalty Card' - 1 views

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    "The "D.C. Disloyalty Card" is a rewards card that offers customers a free drink once they've patronized all six of the area's participating independently owned coffee shops, each of which operates with an eye to ethically sourced goods. "
Mathieu Plourde

Social Media Tactical Plan - Marketo - 0 views

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    Social media plays an important role in the B2B decision-making process. Use this Social Media Tactical Plan to help you create tactical objectives in order to accomplish the following social media goals: Increase inbound leads at a low cost Expand reach of thought leadership content Engage and excite influencers Better understand, identify, and engage potential buyers Improve customer service and satisfaction Enhance outbound campaign program effectiveness
Mathieu Plourde

Get started with Helpouts - 0 views

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    "Helpouts are face-to-face video calls powered by Google+ Hangouts. You can start and join a video call from your computer, Android, iPhone, and iPad devices. The Helpouts platform is different from Hangouts because Helpouts takes care of all of the setup and maintenance associated with delivering your services - from payment, to scheduling, reputation management, and customer acquisition."
Mathieu Plourde

5 Steps to Building a Powerful Personal Brand - 0 views

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    the term is increasingly being used on an individual or personal level to encourage us to think about the brand that identifies each and every one of us - your personal brand. To achieve the career we aspire to requires us to market ourselves, as we would a product or service. Just like a company brand influences whether customers will trust, purchase from and remain loyal to a business, personal brand has an impact on how we are perceived and influences whether or not leaders will trust in our abilities enough to "buy" our services.
Mathieu Plourde

How much Kno sold for & why it failed - Tech News and Analysis - 0 views

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    "Kno, in many ways is a case study in Silicon Valley hubris, where white-boarding and theoretical thinking doesn't always match up with the reality of the real world. A book publishing industry insider pointed out that Kno was trying to solve a problem that wasn't acute enough for the publishers and the end customers - students. It was a problem Kno wanted to solve for Kno."
Mathieu Plourde

Google Plus Social Network - 1 views

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    "You are thinking from a professional perspective in that you will be connecting with other businesses, perhaps even the competition, as much as you will be with customers. It's likely that you will be engaging with people outside of your usual social circles and that's the key thing to remember. The fact that Google+ is still gathering a following is a testament to the potential influence it could have in the future."
Mathieu Plourde

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today - 0 views

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    "To succeed in today's connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts."
Mathieu Plourde

Ooops! US Airways Accidentally Includes Lewd Photo In Tweet - 0 views

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    "The Twitter account for US Airways created an embarrassing incident for the airline Monday, after an inappropriate image was included in a tweet to a customer."
Mathieu Plourde

Selecting a Learning Management System: Advice from an Academic Perspective - 0 views

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    Although faculty and students are the primary learning management system users, administrators and IT experts often select the system. This article stresses the importance of involving all stakeholders in the selection process, offers a step-by-step guide to LMS selection, and enables readers to develop a customized list of LMS features that align with their institution's instructional and learning priorities.
Mathieu Plourde

Where's Sakai Headed? - 1 views

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    "Where's Sakai headed?   Toward interoperability without sacrificing customizations, flexibility, diverse feature set, peer-based innovation and lower costs. Sakai 10 is about to be released. This release celebrates ten years of Sakai providing flexibility, control and cost savings.  Sakai 10 is the first of a series of releases that will respond to the needs of higher ed stakeholders everywhere."
Mathieu Plourde

Harvard Business School Online Courses - 0 views

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    "At Harvard Business School, we're getting disrupted by online learning," Christensen said recently at the World Business Forum in New York City. "It truly isn't as good, but does this technology, over time, get good enough to meet the needs of our customers? The answer is yes."
Mathieu Plourde

Aaron Koblin: Artfully visualizing our humanity | Video on TED.com - 0 views

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    "Artist Aaron Koblin takes vast amounts of data -- and at times vast numbers of people -- and weaves them into stunning visualizations. From elegant lines tracing airline flights to landscapes of cell phone data, from a Johnny Cash video assembled from crowd-sourced drawings to the "Wilderness Downtown" video that customizes for the user, his works brilliantly explore how modern technology can make us more human."
Mathieu Plourde

This year, I resolve to ban laptops from my classroom - The Washington Post - 0 views

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    "Since most students can type very quickly, laptops encourage them to copy down nearly everything said in the classroom. But when students stare at the screen of their laptops, something is lost. The students shift from being intellectuals, listening to one another, to being customer-service representatives, taking down orders. Class is supposed to be a conversation, not an exercise in dictation. "
Mathieu Plourde

kaltura video platform - 0 views

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    "Kaltura customers can now enjoy Rapt Media's interactive branching video technology. Ron Yekutiel, Kaltura Chairman, CEO, and Co-Founder: "We are excited to acquire Rapt Media and incorporate its unique video-branching technology into our portfolio of video solutions for any organization." "
Mathieu Plourde

National University System Advances Efforts to Increase Access to a Quality, ... - 0 views

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    "FlexCourse, a teaching and learning platform offering self-paced online degree programs, comes from a combination of acclaimed technological assets and programs of UniversityNow, which were acquired by NUS, and enhancements and customization by NUS developers; NUS affiliate John F. Kennedy University is the first to integrate FlexCourse, with classes starting in September"
Mathieu Plourde

WGU Takes on College-Readiness Gap with Launch of WGU Academy - 0 views

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    "WGU Academy courses will be delivered in an online, competency-based format similar to the WGU learning model. Students will enroll in customized programs of two or more college-level courses that typically include a writing course and one or more courses in math, general education, or introductory-level classes focused on desired degree paths. In addition to college-level courses, WGU Academy offers the Program for Academic and Career Advancement (PACA). Modeled on a nationally recognized social and emotional learning course used by WGU for several years, the course provides group sessions, peer interaction, and one-to-one coaching to build confidence and college persistence."
Mathieu Plourde

Leverage Content Strategy to Create 'Sticky' Learning Experiences - 0 views

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    "Marketers are proficient in using a content engagement cycle, a practice for deciding when to engage whom with what kind of content during the customer journey. They plan months, quarters and even years in advance to create a content strategy that aligns with business goals and engages their audience pre- and post-sale. L&D professionals on the other hand, often think about each training session or learning program singularly instead of looking at the overall learner experience. Mapping out the learner lifecycle and assigning content that engages them along the way not only helps create unforgettable learning experiences but also aids in the transfer of knowledge after a training session ends. "
Mathieu Plourde

The Waywardness of Ed Tech Market Leaders - 0 views

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    "If one studies the interest publishers have shown in the OPM market, one sees the desire for them to create this revenue envelope by being the one-stop shop for aggregating everything their customers need: from content, to technology to program design and marketing. Even thought McGraw's next CEO, Cengage's Michael Hansen, declared recently that the company would stay away from "the business of recruiting students to schools," I would be shocked if the new McGraw Hill were not in some way equipping schools to build their own OPM capability - much the way John Katzman's Noodle is set up."
Mathieu Plourde

In Defense of the LMS - 0 views

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    "Given our current, collective limitations, what are we to do? Instead of searching out alternative platforms, we might partner with LMSs to reconceptualize the LMS as a platform. In many ways, the LMS is already beginning to evolve in this direction. Canvas has their App Store, which is a more individual faculty-driven model. John Baker of D2L recently utilized the oft-referenced Lego analogy. LMSs in general are moving away from individual building blocks or custom integrations towards open standards like LTI, but the robustness of that interoperability is still inconsistent across what version of LTI their product meets."
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