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Social media plays an important role in the B2B decision-making process. Use this Social Media Tactical Plan to help you create tactical objectives in order to accomplish the following social media goals: Increase inbound leads at a low cost Expand reach of thought leadership content Engage and excite influencers Better understand, identify, and engage potential buyers Improve customer service and satisfaction Enhance outbound campaign program effectiveness

"When it comes to B2B businesses and corporate YouTube pages-and why you might want to optimize them to take full advantage of all SEO benefits-consider this: YouTube is the second largest search engine on the Internet. The only larger search engine (today anyway), is The Google, YouTube's parent company. In fact, according to Alexa and SimilarWeb, YouTube attracts the third highest amount of traffic of all websites in the world."

"You are thinking from a professional perspective in that you will be connecting with other businesses, perhaps even the competition, as much as you will be with customers. It's likely that you will be engaging with people outside of your usual social circles and that's the key thing to remember. The fact that Google+ is still gathering a following is a testament to the potential influence it could have in the future."