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"Digg today announced that the first public beta of its Google Reader replacement Digg Reader will launch next week. Digg Reader will roll out in phases to allow the team to scale but the team promises that it will be available to everybody by June 26th."

it's no coincidence that the death of Google Reader corresponds with the rise of Google's own social networks. As Wired's Christina Bonnington points out, "No matter what Mountain View says about changing user habits, though, both Now and Plus do one thing: They keep you in Google's world." Of course, this is an industry-wide trend. Not just Google, but Facebook, LinkedIn and the other big networks are all gunning to become become true media properties. Just like traditional media outlets-from TV networks to newspapers - the more users they have and the better they hook those users, the more they can charge for ads.