5 reasons why Ello isn't the second coming of Facebook | PCWorld - 0 views
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Mathieu Plourde on 29 Sep 14But Facebook is the network Ello wants to kill. Its manifesto is straightforward: "You are not a product." Ello is ad-free and doesn't believe in tracking your activity to sell to advertisers. But that isn't why Ello is popular. The network is invite-only, which is driving demand. People who have signed up are inviting their friends en masse to make the site worth using.