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""The first thing an employer is going to do is Google you," Alexandra Levit, generational speaker and author of Blind Spots: 10 Business Myths You Can't Afford to Believe on Your New Path to Success tells Mashable. "The worst thing is to have something negative pop up. In the absence of anything negative, having nothing come up really doesn't say much about your level of seriousness in terms of being out there and being professional."" In the digital era, sharing your story is easier than ever. Your job is to consistently build your credibility and visibility online. Being active in crafting your personal brand ensures you're getting the right ideas across to the companies and brands you want to work for.

It's official: Samsung has announced the Galaxy S4 Zoom, the most powerful smartphone-camera hybrid on the market today. Check out its front side, and you'll see a device very similar to a Galaxy S4 Mini. It has a 4.3-inch qHD display, a 1.5GHz dual-core processor, 1.5GB of RAM, 8GB of storage memory (expandable via microSD cards, and a 1.9-megapixel camera. On the back, it's a full-fledged camera, with a 16-megapixel sensor and 10x optical zoom, which is far better than on any other smartphone or smartphone-camera hybrid we've seen.

"KitchenAid deleted the original tweet and apologized within eight minutes, according to SimplyMeasured and as reported by Mashable. Minutes are an eternity on Twitter, where retweets can spread like wildfire, especially during major news events - and the widely watched presidential debate at the University of Denver saw more than 10 million tweets sent while the two candidates were on stage."

"Christina Greenhow, an assistant professor of education at Michigan State University, discovered that students using the microblogging service as part of their education are more engaged and have higher grades. In fact, she considers it "a new literary practice," as she explains in her study "Twitteracy: Tweeting as a New form of Literary Practice.""

"The ad, which dates to 2008, shows a fry made to look like a raised middle finger, Mashable reports."

"Whether you're an individual or a brand, it's important to adjust your content around the changing seasons and fickle trends. A good way to monitor the effectiveness of your pins and reach is by investing time in Pinterest analytics tools. To help, we've gathered six services that measure a wide range of Pinterest engagement metrics. How do you determine your Pinterest influence, either for your personal or branded account?"

The issue of wealth inequality across the United States is well known, but this video shows you the extent of that imbalance in dramatic and graphic fashion.

"Twitter will shut down multiple TweetDeck apps to focus on the product's web-based version, the microblogging service announced Monday. In yet another sign of the battle between social media's two biggest players, Facebook integration will be removed, too."

"Time and time again, social networks put up their defenses to ward off competition from opposing social platforms. Some of those online battles are detailed in this Game of Thrones-themed infographic from social-media management tool HootSuite, which turned Facebook, Twitter, Google, YouTube, LinkedIn, Tumblr and Pinterest into GOT houses."

"A group of students at the Royal College of Art in London have created two masks that can give you superhuman sight and hearing. The first prototype covers the wearer's ears, mouth and nose and uses a directional microphone to give him the ability to hear an isolated sound in a noisy environment. For example, you could target a person in a crowd and clearly hear his words without the surrounding noise."

"But come Saturday, you'll have to break the law to unlock your phone. If you want to get in under the gun, you can search the Internet for the code to enter to unlock the phone or find a tool that will help you accomplish the task."

ABSOLUTE GARBAGE. AND OTHER WORDS THAT I WILL NOT USE ON A MOOC.

"Google has launched a new extension for Chrome called "Save to Drive," enabling users to save web content to their Google Drive. After installing the extension, users will get an additional icon in Chrome, letting them save an image, an entire page or an image of the visible page to your Drive."

"Take professional associations, for example. They exist in essentially every industry, and most offer substantially discounted student rates. Yet in my experience, not many college students are motivated enough to get involved. Should they? Here are five reasons why students should be active in associations that align with their career path."

"The infographic below, based on data by CPP, publishers of the Myers-Briggs personality assessment, details the qualifiers for each of the test's characteristics, but furthermore, predicts the psychological types most likely to participate on specific social networks. More extroverts reported using Facebook than introverts, for instance. And people with inclinations toward Feeling spend more time browsing and interacting with people on Facebook, rather than those who tend toward Thinking."

"Below, we've rounded up a few other ways that social media and technology are bring innovation to the classroom."

"The fact is, irresponsible social media conduct could potentially ruin your education and negatively impact your career, not to mention hurt others in the process. (And we're not just talking kids, either.) But most of those consequences are preventable, often with just a little foresight."

"Both movies - Bruno and District 9 - made over 14 million dollars on opening night. On the second day, Bruno fell to meager 8.7 million, while District made a respectable 12.6 million dollars. Has Twitter had anything to do with it?"