Contents contributed and discussions participated by Carri Bugbee
What You Need to Know About 'Social TV' Right Now | Commentary and analysis from Simon ... - 0 views
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"Merely tracking the volume of buzz," said Bluefin Labs VP-Marketing and Business Development Tom Thai, "without a deeper analysis of other factors, is very rudimentary." What matters is context; once a show gets traction, what else can the viewers who are chattering about it tell us about their other preferences as consumers? "If you're a CMO for an automaker vs. wireless carrier vs. laundry detergent," said Mr. Thai, "your audiences and needs will be different. The key next step is marrying social-TV data about the shows with data about specific brands."
Survey: Only 25% Want to Share TV Habits With Friends - 0 views
Social TV: Measuring engagement of connected audiences (TV Genius session IBC 2011) - T... - 0 views
How Facebook just kicked social TV into high gear - Lost Remote - 0 views
Tweet Seekers: How Your Social Media Outbursts Influence TV Networks - Business - GOOD - 0 views
How soon is now? » Blog Archive » Intermedia - The Next Phase In Consumer Eng... - 0 views
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