If you can take [our analytics service] and not just do it about [one event like] the Super Bowl but do it for all TV shows … now you have this comprehensive view into how TV is driving engagement.”
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Why Twitter Paid $90 Million for Bluefin Labs - Dive Into Media - Mike Isaac - Dive Int... - 0 views
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Bluefin drills down into specific moments on television, be they advertisements, actual shows or what have you. And Roy says it can grab a larger, more representative slice of the Twitter users tweeting about a specific moment than, say, a hashtag can (as many people may be talking about an event without using a hashtag).
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Bluefin runs what’s called an affinity analysis, which lets the company figure out “preexisting affinities between TV program audiences and brands.” Moreover, Bluefin can flesh out a profile of a particular Twitter user tweeting in a specific moment, based on that person’s tweeting history.
Why Twitter Just Bought Bluefin Labs - Business Insider - 0 views
Infographic: Scripted gaining ground on Events in social TV commentary | MIPBlog - 0 views
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March 27, 2012 Infographic: Scripted gaining ground on Events in social TV commentary Whilst big events still dominate social media comments in the US, shows like The Walking Dead are gaining ground, re. Bluefin Labs By James MIPBlog
Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns - 0 views
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evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement with television shows and sales lift.
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lab results demonstrate that Twitter’s ability to amplify significant cultural moments, far beyond original broadcast audiences.”
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The Social TV Lab findings, compiled from various sources, including Nielsen’s Brand Effect for Twitter, Datalogix’s matched household modeling, Twitter’s in-tweet surveys, looked at results for campaigns from 15 U.S.-based SMG clients as well as general social TV engagement.
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What You Need to Know About 'Social TV' Right Now | Commentary and analysis from Simon ... - 0 views
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"Merely tracking the volume of buzz," said Bluefin Labs VP-Marketing and Business Development Tom Thai, "without a deeper analysis of other factors, is very rudimentary." What matters is context; once a show gets traction, what else can the viewers who are chattering about it tell us about their other preferences as consumers? "If you're a CMO for an automaker vs. wireless carrier vs. laundry detergent," said Mr. Thai, "your audiences and needs will be different. The key next step is marrying social-TV data about the shows with data about specific brands."
Twitter Acquires Trendrr in Quest to Own Real-Time Conversation - Digits - WSJ - 0 views
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Trendrr calls itself a real-time company that processes and tries to make sense out of the data surrounding television, media and brands. Trendrr’s products — Curatorr and Trendrr.TV
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Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.
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Twitter in May rolled out new products that let advertisers target people on Twitter who had just seen their ads on TV. The update was born out of Twitter’s acquisition of Bluefin Labs, another social TV tracker. The move wasn’t so much a boon for media companies as much as a display of how Twitter can work on a second screen alongside TV.
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