Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans.
Dunkin' Donuts Wants to Combine Twitter Passion With TV Spots | Adweek - 0 views
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We’ve found in the last few years that letting consumers talk about Dunkin’ is far more powerful than any brand message we could put out.
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You can use the mobile app to find a local Dunkin’ and receive geo-targeted offers. The mobile offers change as you go from market to market while using push notifications for location-based targeting.
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Twitter Offers TV Audiences Without TV Advertising | Digital - Advertising Age - 0 views
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Twitter introduced "TV conversation targeting" in the U.S. and the U.K. today, which lets marketers show ads to people who are tweeting about a given show before, during and after it runs
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It will be available in Twitter's self-serve ad tool, not just to bigger brands with a direct-sales relationship.
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Up until now, Twitter's pitch has been about extending marketers' TV buys. "Already buying TV? Make those ads work harder with Twitter," the pitch goes. But with the new tool, Twitter advertisers can buy viewers of a show whether they're also buying ads on TV or not.
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Twitter Ad Strategy: Team Up With TV Content Creators - Businessweek - 0 views
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Twitter is specifically about what is happening right now,” says Ron Amram, senior media director of Heineken USA, adding that Amplify has become Twitter’s most promising ad tool. “To allow a brand to have real-time ownership of a video that says, ‘This is what you need to know right now’ is pretty powerful.”
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To attract more social media attention, “marketers are taking moments that would have been talked about at the water cooler and are allowing them to unfold live,” says Adam Bain, Twitter’s president of global revenue.
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A division of 30 employees works with media companies to ensure that networks and their actors tweet during broadcasts and that Twitter hashtags and user names appear on the screen
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Cards is the name of the game and Twitter's holding aces - Lost Remote - 0 views
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Twitter based information is now directly integrated into the guide of the X1 platform. Not only will users be able to scroll through the guide and see which shows are currently trending on Twitter, they will be able to reorganize and filter the programming based on what’s trending and change the channel from there.
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Last week, Xbox and Twitter announced that Twitter will be directly integrated into the Xbox One’s TV experience. Automatically displaying tweets related to the show you are watching in a Lower Third type overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide.
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Curatorr may be powering curated streams of show based twitter content for EVERY show in Xbox One TV. Keeping in mind here that Curatorr is a Twitter owned product, these curated streams of content can be further fine tuned after the initial airing of shows and can then be “restreamed” as a Social DVR of sorts.
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Apple TV and iAd - Business Insider - 1 views
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Apple TV could be the shot in the arm needed to finally wake up its mostly dormant advertising business iAd.
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The ability to target very specific audiences. Apple has a wealth of first-party data about its customers, due to the fact that they register with their real details when they sign up for Apple ID and iTunes.
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Apple should be able to tell who was served an ad and what that individual immediately went on to do afterwards: That could include checking out the advertiser's website on their iPad, or tweeting about the brand via their iPhone.
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