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Carri Bugbee

AdNews: Social TV apps struggle for tweets - 0 views

www.adnews.com.au/...al-tv-apps-struggle-for-tweets

socialTV social TV television TV Twitter

shared by Carri Bugbee on 19 Apr 13 - No Cached
  • Carri Bugbee on 19 Apr 13
     
    "People love to talk about the shows they're watching, but they're doing it on their own terms - not the networks'."
Carri Bugbee

Twitter says TV tweeters make better viewers » Digital TV Europe - 0 views

www.digitaltveurope.net/...v-tweeters-make-better-viewers

advertising socialTV social TV Twitter ads viewers

shared by Carri Bugbee on 28 Jan 14 - No Cached
  • Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform.
  • There’s a 37% increase in ad recall among people watching TV and tweeting,” he said, adding that users tweeting about TV shows are doing so through their airing not during commercial breaks.
  • Delegates were told that four out of five US viewers are regularly using another device while watching TV.
Carri Bugbee

Twitter iOS Redesign Focuses on Streams, Media, TV and Photos - Mike Isaac - Social - A... - 0 views

allthingsd.com/...design-to-court-the-mainstream

twitter socialTV social TV streams television tv

shared by Carri Bugbee on 17 Sep 13 - No Cached
  • real aim to is help guide first-timers who have decided to download the app after seeing hashtags or “@” signs on TV ads.
  • Instead of taking days or weeks to figure out what’s so cool about Twitter, for instance, a newcomer could instantly stumble into a conversation happening about their favorite prime-time drama, during the very moment that show airs.
  • Much of the idea behind the overall redesign is to combat the massive user churn and retention problems
  • Carri Bugbee on 17 Sep 13
     
    Twitter is experimenting with another stream dedicated solely to TV-related tweets and conversations, one which will likely find its way into Twitter's redesigned app.
Carri Bugbee

Nielsen Twitter TV Ratings Are Launched - 2013-10-07 04:01:00 | Broadcasting & Cable - 0 views

www.broadcastingcable.com/...er_TV_Ratings_Are_Launched.php

shared by Carri Bugbee on 07 Oct 13 - No Cached
  • Carri Bugbee on 07 Oct 13
     
    Early data from the Nielsen Twitter TV Ratings indicates that social media activity related to Twitter continues to grow, with the number of Tweets related to TV growing 38% from 190 million in the second quarter of 2012 to 263 million in the second quarter of 2013, according to Nielsen's SocialGuide.
Carri Bugbee

Why Facebook and Twitter Are Fighting Over Your Television - Claire Peracchio - The Atl... - 0 views

www.theatlantic.com/...280339

socialTV social TV television TV social twitter facebook

shared by Carri Bugbee on 08 Oct 13 - No Cached
  • TV is still the biggest, commanding roughly $70 billion in annual advertising.
  • Nielsen reports that online video accounts for a small portion of time spent watching TV, just over 2%, even after including YouTube, Netflix, and Hulu.  
  • Facebook and Twitter have the same grand strategy to cut a slice of that $70 billion. Unike Netflix and Hulu, their plan isn’t to take attention away from TV, but rather to attract more attention to TV advertising.
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  • In the lead-up to its IPO this fall, Twitter launched Amplify, which partners with TV channels to pump promoted tweets and short video clips (co-branded by an advertiser and network) into feeds where users are likely to be tuned into the channel. Nielsen has reported that these doubled-up ads translated to a 58-percent-higher purchase intent for consumers.
  • In 29 percent of episodes surveyed, Twitter activity boosted live television viewership in a “statistically significant” way, and 48 percent of the time, higher TV viewership led to a higher tweet volume.
Carri Bugbee

Twittervision: Twitter Taps Video Via Amplify, TV Ad Targeting, Vine | Variety - 0 views

variety.com/...r-amplify-adam-bain-1200569725

socialTV social TV television tv Twitter Amplify advertising

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • . In keeping with the company’s emphasis on being the go-to platform to collectively share experiences in real time, Costolo hinted, at a recent appearance at the Brookings Institute in Washington D.C., that Twitter is testing a feature that would allow users to essentially “replay” live events and pinpoint peak moments that can be viewed if missed the first time around.
  • Yet another form of video that will be coming to more and more Twitter feeds is TV Ad Targeting, a clever tool the company took out of beta last week that identifies someone who tweets about a show as likely to have just seen a commercial, and streams to them an accompanying digital promotion.
  • Twitter is also looking a lot like a venue for programming: Several innovative new episodic shortform series have used Twitter as a distribution platform in recent months.
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  • “What it tells me is that Twitter is going to be a player in video distribution,” said Erik Flannigan, executive VP of multiplatform strategy and development at Viacom Entertainment Group
  • For Twitter, the advertising opportunity has come in an area that skeptics early on thought was inviolate territory: inside the stream of tweets from each user’s followers.
  • While Twitter has always been an effective springboard for TV, the platform previously strictly sent users to the TV set or to a link in another browser or app via retweet. That changed in June 2012, with the introduction of Twitter Cards, which essentially expanded a space once restricted to 140 characters to accommodate anything from a still photo to a video player — all without leaving Twitter.
  • For Twitter, Cards also paved the way for Amplify. Twitter first tested the initiative with ESPN last December during telecasts of BCS college football games. Thirty-second game highlights were targeted at sports fans in the Twittersphere just moments after they occurred in real time as a means of drawing more viewers from that segment of the audience most interested in the content, as well as to retain those already watching.
  • Twitter began bringing together other networks and advertisers for Amplify campaigns, including Turner Broadcasting with AT&T and Coke Zero for the NCAA men’s basketball tournament; and with Sprint, Taco Bell and Sony Pictures for NBA postseason games.
  • To wit, BBC America used Amplify for the season premiere of “Top Gear,” seeding Twitter with all sorts of video extras synched to the show’s airing but not available in the broadcast itself.
  • Having introduced TV Ad Targeting in beta mode in May, last week Twitter touted engagement metrics that should help encourage more advertisers to sign on. Among the first brands to experiment included Jaguar, Samsung and Holiday Inn.
  • Video can be intertwined with photos and text. It’s not entirely different from the model of so-called alternative reality games, but it is rooted on the social network instead of an array of websites. “I call it ‘disembodied media,’ ” said Mark Ghuneim, founder and CEO of social media tracking service Trendrr. “It’s a disembodied TV show taking place in disparate parts, times, and sources. It’s crazy in a great way.”
  • Interactive or participatory TV has been on the margins of the business for so long that it seems like it’s never going to happen. But Twitter may be just the soil where a long-delayed germination could actually take root. Let’s not forget that the average member of any audience has a device in their pocket capable of transmitting quality video — how can that not disrupt the traditional understanding of what programming is?
Carri Bugbee

Broadcast Television's Screens Are Alive | TVNewsCheck.com - 0 views

www.tvnewscheck.com/...-televisions-screens-are-alive

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • “For movies and retailers, time-shifting can be a concern,” says Starcom’s Bowe. “That is why live TV is interesting to a lot of TV advertisers. Advertisers are demanding immediacy. Amassing an audience on a particular night is important.” Combating ad skipping empowered by the DVR is a bigger issue for TV stations than it is for network TV.
  • Advertisers typically buy local TV using Nielsen’s live-only or live-plus-same-day program ratings. Network TV is bought on C3 commercial ratings, which includes live viewing and three days of DVR playback. That means local TV advertisers pay for viewers who fast-forward through their commercials.
  • Live TV and social media were made for each other. In 2013, 36 million people in the United States sent 990 million Tweets about TV shows they were watching live, according to Nielsen SocialGuide. Moreover, 84% of people who have smartphones or computer tablets use those devices while watching TV.
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  • During the Super Bowl in February, Twitter was on fire. The game and its commercials generated some 1.8 billion tweets that were seen by 15.3 million Twitter users. The esurance spot prompted the most Twitter chatter, with 1.2 million Twitter users posting nearly 1.9 million messages about it.
Carri Bugbee

Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns - 0 views

marketingland.com/-starcom-mediavest-group-87780

socialTV social tv television TV Twitter

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement with television shows and sales lift.
  • lab results demonstrate that Twitter’s ability to amplify significant cultural moments, far beyond original broadcast audiences.”
  • The Social TV Lab findings, compiled from various sources, including Nielsen’s Brand Effect for Twitter, Datalogix’s matched household modeling, Twitter’s in-tweet surveys, looked at results for campaigns from 15 U.S.-based SMG clients as well as general social TV engagement.
  • ...4 more annotations...
  • study found that people who use Twitter while watching TV are more engaged with shows and advertising, and therefore more valuable to marketers, than people who watch without Twitter.
  • or brands that used Twitter alongside their TV advertising, the study found on average a 6.9% increase in awareness for exposed audiences and significant increases for exposed and engaged audiences across awareness, intent and favorability measures.
  • sales increases of 4% on average in households exposed to ads on Twitter and TV vs. just TV ads alone.
  • 3. The Twitter / TV Multitasker is Here – and TV Ad Recall is High for them. Only one quarter of tweeting occurs during the ad break, and it was highest during reality shows (27%). This supports existing Twitter research that found viewers who are actively engaging in social media while viewing TV are genuinely paying attention to both screens as TV show tune away is less and ad recall was higher for TV Twitter multitaskers.
Carri Bugbee

Twitter tied to ratings growth, finds new Nielsen-Social Guide study - Lost Remote - 0 views

lostremote.com/bout-tv-and-watching-tv_b37053

ratings analytics Twitter television social TV socialTV Nielsen

shared by Carri Bugbee on 21 Mar 13 - No Cached
  • Carri Bugbee on 21 Mar 13
     
    Nielsen - along with its new acquisition Social Guide - have released new data that shows a positive correlation between Twitter volume and TV ratings.
Carri Bugbee

Intel's Erik Huggers Talks About Pay TV on the Web - Dive Into Media - Mike Isaac - Div... - 0 views

allthingsd.com/...case-for-intels-web-tv-service

Intel pay TV box streaming TV Web TV

shared by Carri Bugbee on 15 Feb 13 - No Cached
  • Intel will be launching a Web TV service sometime this year.
  • The service requires purchasing a new box (the name of which is yet to be announced), which Huggers says is needed to deliver “the full experience” Intel wants.
  • Intel won’t be offering “a la carte” programming, either. In other words, expect bundles of programming like those offered with other major TV packages.
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  • Perhaps the biggest marketing point is also Intel’s most difficult sell: The built-in camera that comes with Intel’s new mystery box. It watches your movements and TV viewing habits with the aim of personalizing the way your household watches television — not to mention being much more helpful to those in the ad biz doing the targeting.
Carri Bugbee

Social Networks Positively Impact Entertainment Decisions - 0 views

www.marketingcharts.com/...-entertainment-decisions-21597

shared by Carri Bugbee on 16 Apr 12 - No Cached
  • Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%),
  • Twitter users are more likely than Facebook users to follow actors and actresses (41% vs. 32%), sports figures (25% vs. 17%), reality TV stars (23% vs. 16%), and journalists and reporters (15% vs. 9%). By contrast, Facebook members are more likely to follow companies and brands (49% vs. 37%), sports teams (30% vs. 22%), TV shows (49% vs. 30%), and movies (43% vs. 25%).
  • Roughly 4 in 5 respondents said they always or sometimes visit Facebook while watching TV, while 41% reported tweeting about the show they are watching. In fact, of those posting about TV shows, roughly three-quarters did so while watching programs live, and 51% said they post while watching to feel connected to others who might be watching.
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  • 29% of respondents who engage in social TV do so primarily to advise their network of friends and let them know what is good and what is bad, while 23% do so to be connected with others who have similar TV likes and dislikes.
  • Twitter held 85% share of the social activity occurring around broadcast TV, at 85%, compared to 7% for Facebook, and 8% for GetGlue. Twitter was less influential on cable, although it remained the leader with 64% of activity, followed by Facebook (23%) and GetGlue (13%).
Carri Bugbee

Tumblr Went Toe-to-Toe With Twitter During VMAs, per Data Firm | Adweek - 0 views

www.adweek.com/...toe-twitter-during-vmas-152043

tumblr socialTV television TV social Twitter data VMAs

shared by Carri Bugbee on 02 Sep 13 - No Cached
  • Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twentysomethings migrating in droves from Facebook to Tumblr
  • Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday
Carri Bugbee

Who Rules The Second Screen, Facebook Or Twitter? - 1 views

www.forbes.com/...ond-screen-facebook-or-twitter

socialTV social TV second screen 2nd screen facebook Twitter television TV

shared by Carri Bugbee on 06 Mar 14 - No Cached
jbutson liked it
  • Despite a user base only 20% the size of Facebook’s, Twitter routinely hosts discussions that rival the size of those taking place on the larger platform. If you narrow the comparison down to original content — Tweets versus Posts — Twitter boasted more interaction around nearly all of the broadcasts SecondSync examined in its study.
  • The difference in time windows is just one of several apples-to-oranges problems that crop up when attempting to compare second-screen patterns across the two platforms. A more substantive one is how to weight the various types of actions permitted in both places. Is a Like more akin to a retweet or a Favorite?
  • But even a comparison that assumes that comments are worth as much as original posts suggests that Twitter owns a disproportionate share of TV discussions.
  • Carri Bugbee on 06 Mar 14
     
    Jeff Bercovici Forbes Staff
  • jbutson on 07 Mar 14
     
    Thanks so much for sharing. The study quoted liberally, thatFB commissioned by the way, is neither objective or thorough. Second Synch and FB are partners and the "data" was supplied by FB. The author is to be commended for recognizing the "apples to oranges" aspects of the comparison of FB to Twitter but I think the idea that Social Media will be zero sum arena likely misses some interesting analysis. Of all things, social media is never going to be zero sum, though marketers will have to make decisions about one vs. another for their clients needs. Obviously a blog post isn't profound but this one doesn't exactly further the discussion as much draw a tidy conclusion rather than the more nuanced reality that, IMHO, is a more interesting.
Carri Bugbee

SimulTV launches a single-screen 'second screen' experience | VentureBeat - 0 views

venturebeat.com/...-launches-online-social-tv-app

socialTV social TV second screen 2nd screen Sumultv connected TV Smart TV

shared by Carri Bugbee on 10 Jul 13 - No Cached
  • TV Guide rolled out an app to see what’s playing, watch whatever’s on, and also tweet, post, and blog about it. And that Apple is rumored to be releasing a mini-TV tablet to enable an iOS-style second-screen experience.
  • SimulTV’s solution is to combine both screens, right on the web. So your football game, Twitter conversations, Facebook messages, online search, and text and voice chat with others on SimulTV who are watching the same thing as you.
  • by this summer, SimulTV promises to have more than 100 channels, including ”top channels” from Latin America, China, Japan and Europe, plus 5,000 video-on-demand titles. The service is HD-quality, with picture-in-picture for the truly ADHD social TV aficionados, and according to the company, takes only half the bandwidth of typically required.
Carri Bugbee

Montreal's Seevibes acquires French social analytics firm TvTweet, opens office in Fran... - 0 views

business.financialpost.com/...tvtweet-opens-office-in-france

social analytics social TV socialTV television SeeVibes

shared by Carri Bugbee on 20 Nov 13 - No Cached
  • The service analyzes over 3,000 TV shows across “100%” of broadcasters and cable TV networks in Canada, recording 20 million relevant social media interactions each week. The idea is that clients – which currently include Quebecor Media, CBC, and Bell Media – can analyze posts and tweets, both for their own shows and channels, but also the industry over all, and adjust their social media strategy accordingly.
  • TvTweet, founded in Bordeaux, France in 2011, has found similar success in the European market, and is working with companies such as Orange, TF1 and NRJ12 across seven different countries.
Carri Bugbee

Facebook Woos TV Networks With Data - Digits - WSJ - 0 views

blogs.wsj.com/...oos-tv-networks-with-more-data

socialTV social TV television TV facebook advertising data

shared by Carri Bugbee on 03 Oct 13 - No Cached
  • This week, Facebook says it will begin sending weekly reports to America’s four largest television networks, offering a glimpse of how much chatter their shows are generating on the social network. The reports will reveal how many “actions” — likes, comments, or shares — a television episode has inspired on Facebook and how many members participated in an action.
  • Facebook, which will not make the results generally available, will share the data reports with ABC, NBC, Fox, and CBS, and a small number of select partners.
  • Twitter, which has been gearing up for its initial public offering, is expected to begin to distribute the “Nielsen Twitter TV Rating,” its first measurement report in partnership with media measurement giant Nielsen, on Monday. The report will measure how many people participated in a conversation about a particular show, and how many people saw those tweets.
  • ...3 more annotations...
  • Earlier this month, Facebook unveiled a new program to allow select media partners, such as CNN, to tap its public feed and see activity related to certain keywords. The new television data report will tally all posts, including private ones, but Facebook says the data is collected anonymously and will only be shown in aggregate to protect users’ privacy.
  • recent episode of ABC’s “Dancing With the Stars,” generated more than 1 million interactions from some 750 thousand people.
  • In order to calculate chatter, Facebook had to create a library of keywords for each show, such as the names of main characters.
Carri Bugbee

Twitter Gets TV Tie-Up Deal With Comcast - Peter Kafka - Media - AllThingsD - 0 views

allthingsd.com/...with-an-ambitious-comcast-deal

socialTV television Twitter comcast social TV

shared by Carri Bugbee on 31 Oct 13 - No Cached
  • The gist: Later this fall, Twitter users will start to see a “See It” button on messages about some of Comcast-owned NBCUniversal’s shows, like “The Voice.” Clicking on those Tweets will open up a Twitter “card” with more information about the shows, and Twitter users who are also Comcast pay-TV subscribers will be able to record or watch the show directly from their computer or mobile device.
  • “We want to make the conversation on Twitter lead to consumption,” said Sam Schwartz, Comcast’s chief business development officer.
  • The deal also includes an “Amplify” advertising deal with Twitter, where Twitter and NBCUniversal will both sell ads against short video clips from the programmers’ shows.
  • ...1 more annotation...
  • But Schwartz said the two companies should be able to get the button to appear using hashtags fairly shortly, and may even have that ability ready for next month’s launch.
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