Nielsen adapts to track 'TV-free' homes - Business - CBC News - 0 views
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nielsen tracking cord-cutters social TV television analytics
shared by Carri Bugbee on 11 Apr 13
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Nielsen Co. started labelling people in this group "Zero TV" households, because they fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007
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For the first time, TV ratings giant Nielsen took a close look at this category of viewer in its quarterly video report released in March. It plans to measure their viewing of new TV shows starting this fall, with an eye toward incorporating the results in the formula used to calculate ad rates.
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he Zero TV segment is increasingly important, because the number of people signing up for traditional TV service has slowed to a standstill in the U.S.
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Then there are the "cord-nevers," young people who move out on their own and never set up a landline phone connection or a TV subscription.