SVOD providers are particularly problematic for broadcasters and their advertising partners, because they hurt ad supported television in a number of ways:
Consumers with SVOD subscriptions replace time spent watching ad supported television with ad free SVOD watching
With so much of online video viewing time spent watching ad free, those quality ad opportunities that are available are more expensive to buy
Consumers get a decreased tolerance for advertising as they grow used to seeing content uninterrupted.
1More
1More
Watch Let the Fire Burn (2013) Full Movie - 0 views
Is Web TV's Free Ride Over? How Old Media Are Striking Back - 0 views
1More
How will Facebook's IPO impact its relationship with the TV industry? - Insights into i... - 0 views
5More
Pay-TV Operators Gear Up for Internet TV Invasion - 0 views
9More
YouTube superstars: the generation taking on TV - and winning | Tech | The Guardian - 0 views
1 - 20 of 20
Showing 20▼ items per page