Sports and Reality Shows Account for Half of Social TV Chatter - 0 views
www.marketingcharts.com/...alf-of-social-tv-chatter-25809
sports reality shows socialTV social TV chatter television TV
shared by Carri Bugbee on 10 Feb 13
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sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.
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The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
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With an average of 80,000 social interactions per episode (and more than 250 telecasts per year), “SpongeBob SquarePants” was the program with the most social activity. But, the average “X Factor” episode generated more than 615,000 social interactions. (This list excludes sports and special events and includes data sources from the day of the telecast only.)