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More and more top luxury hotels now accept cryptos for rooms and hotel services. Other travel-related sites were already accepting cryptocurrencies before luxury hotels jumped on the bandwagon. The primary reason that travelers use cryptos is because of the favorable conversion rates that save hundreds of dollars over using credit cards. The cards are just as convenient to use because they're totally digital-based. FIVE OF THE TOP LUXURY HOTELS THAT ACCEPT CRYPTOS Among the benefits, using cryptos tends to be less expensive than other methods of payment. Five of the top luxury hotels that accept cryptos include the following properties. 1. CHEDI ANDERMATT, SWITZERLAND 2. SRI PANWA PHUKET 3. SANDMAN HOTELS OF CANADA AND THE U.K. 4. CASUAL HOTELES OF SPAIN AND PORTUGAL 5. PAVILIONS HOTELS & RESORT GLOBAL TRAVEL WITH UTMOST CONVENIENCE Bitcoin ranks as the most popular digital currency. The innovative payment method uses decentralized currency for efficiency, transparency and security.

ABOUT 78 PERCENT of global travelers place high quality service above all else when booking a hotel, according to a global survey by IHG Hotels & Resorts' voco hotels. Cleanliness and other basic needs also rank highly, but the way hotel staff approach guests during their stay is very important, and travelers want to feel comfortable, both physically and in themselves. "Just like travel has changed, consumers expectations have too," said Will Yell, VP luxury and upscale conversion and affiliate brands at IHG. "With nearly half of travelers stating they want to be valued as an individual, a one-size-fits-all approach to hotel service no longer resonates with travelers." Travelers also are ready to reconnect post-pandemic, with six out of 10 craving connection, interaction and/or conversation more during their travels, compared to pre-pandemic, the survey said. That leads them to want more connection with hotel staff. "As many as 65 percent of travelers think hotel staff should act in a friendly manner towards guests and half said they want to be able to talk to staff and vice versa in a friendly, conversational manner, rather than overly formal or personal. Nearly half (48 percent) of travelers agree that a friendly, approachable, and personalized experience is more important than ever following the pandemic," the survey said.

HOTEL WEBSITES LED all booking sources in revenue per booking in 2024, generating an average of $519, 60 percent higher than other channels, according to SiteMinder. Furthermore, the largest volume of hotel reservations from a single technology platform rose 8.5 percent year-over-year, with a value-per-booking 60 percent higher than OTAs at $320. SiteMinder's Hotel Booking Trends report, based on more than 125 million reservations, found the figure was 35 percent higher than global distribution systems at $380 and 15 percent higher than wholesalers, DMCs and tour operators combined at $446. Direct booking value rose year-over-year, with hotel websites holding or improving their position among top revenue sources in all major travel destinations for the first time. In the U.S., hotel websites remained the third-highest revenue-generating channel.

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THE OMICRON VARIANT of COVID-19 has come and, for now, gone, and U.S. hotels are recovering quickly according to STR. The recovery does come after a slight dip in GOPPAR. That dip was a $20 decline in January, but GOPPAR rose to $58.88 in February, the highest since October, according to STR's P&L report for the month. TRevPAR for the month was $169.77, EBITDA PAR was $39.29 and labor costs were $56.63. All also were increases over January. In 2021, U.S. hotel profits reached 52 percent of pre-pandemic levels, according to STR. "Following trends in top-line performance, U.S. profitability levels are recovering more quickly from Omicron than with previous variants," said Raquel Ortiz, STR's director of financial performance. "February GOPPAR was roughly 77 percent of the 2019 comparable, but independents (108 percent), luxury (94 percent) and midscale (88 percent) chains were far above the national average. The upper upscale (67 percent) and upscale (70 percent) segments are where the largest deficits persisted.

HILTON WORDLWIDE HOLDINGS aims to double its 350 lifestyle hotels by 2028, planning to add 350 more within four years, including 100 this year. Also, the company appointed Kevin Osterhaus as president of global lifestyle brands to oversee the growth, design, and development of Canopy by Hilton, Curio Collection by Hilton, Graduate by Hilton, Motto by Hilton, Tapestry Collection by Hilton and Tempo by Hilton. The growth will be supported by the addition of the Graduate and NoMad brands, Hilton said in a statement. The company added more than 50 new lifestyle hotels and approved another 100 in 2023. Additionally, this year will mark the debut of Hilton's 400th property in this category. "As we celebrate the 10th anniversary of Hilton's entry into the lifestyle segment, we look ahead to even more rapid growth with a powerhouse lineup of brands that will meet the needs of developers and guests alike in some of the world's most desirable locations," said Kevin Jacobs, Hilton's chief financial officer and president, global development. "The recent addition of the Graduate and NoMad brands to our lifestyle and luxury lifestyle portfolio will accelerate our growth as we look for more opportunities to deliver the exceptional experiences guests want in the world's top hotel destinations."

DALLAS LEADS THE nation's hotel construction pipeline with 204 projects totaling 23,669 rooms, according to Lodging Econometrics. Atlanta follows with 168 projects and 19,431 rooms. Nashville and Phoenix each report 130 projects with 17,029 and 16,824 rooms, respectively. The Inland Empire rounds out the top five with 122 projects and 12,234 rooms, according to LE's latest U.S. Construction Pipeline Trend Report. New York City leads the under-construction pipeline with 36 projects and 5,928 rooms, followed by Phoenix with 31 projects and 4,788 rooms. Dallas has 31 projects with 3,467 rooms, Atlanta 27 projects with 3,211 rooms, and the Inland Empire 19 projects with 1,962 rooms.

U.S. HOTEL PERFORMANCE saw a significant increase in the first week of December compared to the previous week, with improvements in hotel occupancy, ADR and RevPAR, according to CoStar. Year-over-year results also reflected positive trends. Occupancy rose to 58.7 percent for the week ending Dec. 9, up from the previous week's 54.2 percent, reflecting a year-over-year decrease of 1.1 percent. ADR increased to $153.36, compared to the previous week's $144.88, showing a 4.5 percent uptick from the prior year. RevPAR also soared to $89.98, compared to the prior week's $78.54, indicating a 3.3 percent decrease from the corresponding period in 2022. Among the top 25 markets, Boston saw the largest year-over-year occupancy increase, surging by 4.1 percent to 72.7 percent. Helped by Miami Art Week and Art Basel, Miami reported significant increases in ADR, soaring 48.8 percent to $314.55, and RevPAR, jumping 67 percent to $262.16.

HYATT HOTELS CORPORATION plans to expand its brand portfolio in India and Southwest Asia, with eight new hotels set to open across various leisure and city destinations in 2024. The expansion will focus on Hyatt Regency, Hyatt Place and Hyatt Centric brands and is timed to coincide with an expected rebound of travel in the country and sub-continent, Hyatt said in a statement. "Southwest Asia continues to demonstrate high growth potential and is among the top global growth markets for Hyatt, said Sunjae Sharma, Hyatt's managing director for India and Southwest Asia. "We have strong expansion plans for 2024 across our portfolio encompassing our legacy brands like Hyatt Regency, Hyatt Place and Hyatt Centric across destinations that will strengthen our brand presence in key markets. This expansion represents our strong commitment and confidence in the Southwest Asia region." Hyatt is also expanding its luxury and lifestyle brands in India, including the recent launch of JdV by Hyatt with the opening of Ronil Goa, the statement said. JdV by Hyatt is the ninth brand introduced by Hyatt in India, reaffirming its commitment to expanding its presence in the country.

U.S. HOTELS REACHED record-breaking ADR level during the last week of December, particularly by luxury resorts, according to STR. STR's top 25 markets also led the expansion. Occupancy was 54.3 percent for the week ending Jan. 1, up from 44.3 percent the week before and increased 10.7 percent when compared to 2019. ADR was $157.91 for the week, up from $129.67 during the fourth week and up by 15.1 percent compared to two years ago. RevPAR was $85.74 during the week under review, up from $57.46 the week before and increased 27.4 percent compared to 2019. STR's top 25 markets all together reached almost $200 in ADR, led by Miami with $455.31 and Oahu with $411.47. Norfolk/Virginia Beach recorded the largest occupancy increase during the week, up 25.3 percent to 49.4 percent. Phoenix registered the largest ADR increase, increased 36.9 percent to $155.71.

HIHOTELS BY HOSPITALITY International, a franchiser of economy hotels, rolled out a rewards-based property recognition program, "Best of the Best," on Jan. 20 to highlight top-performing inns, hotels, and suites across the hihotels system. The company is offering incentives, revenue-generating tools and cost-saving opportunities to participating properties. The program aims to improve quality while preserving each property's individuality and fostering business growth, hihotels said in a statement. "We're empowering our properties to be the best they can be," said Chris Guimbellot, hihotels' president and CEO. "Our franchisees value the flexibility to determine what works best for their properties, tailored to their customer base and market, rather than being bound by mandates."

WYNDHAM HOTELS & RESORTS recently signed a 10-year development agreement with Reside, a residential hospitality management company, to launch five residence-style hotels, either open or under development, in the Wyndham portfolio. The franchise agreement marks the debut of the "Wyndham Residence" tier in the U.S., with plans to expand across the top 50 markets. The properties will expand Wyndham's position in the extended-stay segment, along with its existing brands: ECHO Suites Extended Stay by Wyndham, Hawthorn Extended Stay by Wyndham and WaterWalk Extended Stay by Wyndham, the companies said in a joint statement. "Reside has a proven track record as one of the most successful names in corporate housing," said Amit Sripathi, Wyndham's chief development officer. "Whether you need a comfortable place to live for a prolonged time or you simply need more space while traveling with a larger group, Reside's model expands our extended-stay offerings, delivering premium, professionally managed accommodations in locations we know guests want to visit. By tapping into Wyndham's distribution network, we help unlock new demand generators that can help scale their business to the next level."

THE MARTIN LUTHER King Jr. Day calendar shift impacted U.S. hotel performance upward in the third week of January, boosting weekly and year-over-year metrics like occupancy, ADR and RevPAR, according to CoStar. San Francisco led the top 25 markets with the largest gains in all three key metrics. Occupancy increased to 55.8 percent for the week ending Jan. 18, up from 49.2 percent the previous week, reflecting a 6.7 percent year-over-year increase. ADR came in at $155.81 from $144.03, marking a 10 percent rise compared to the same period last year. RevPAR grew to $86.93 from $70.92, a 17.4 percent year-over-year increase. San Francisco led the top 25 markets in year-over-year growth, driven by the J.P. Morgan Healthcare Conference. Occupancy rose 35.9 percent to 71.2 percent, ADR surged 230 percent to $625.98, and RevPAR jumped 348.3 percent to $445.85.