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HIHOTELS BY HOSPITALITY International, a franchiser of economy hotels, rolled out a rewards-based property recognition program, "Best of the Best," on Jan. 20 to highlight top-performing inns, hotels, and suites across the hihotels system. The company is offering incentives, revenue-generating tools and cost-saving opportunities to participating properties. The program aims to improve quality while preserving each property's individuality and fostering business growth, hihotels said in a statement. "We're empowering our properties to be the best they can be," said Chris Guimbellot, hihotels' president and CEO. "Our franchisees value the flexibility to determine what works best for their properties, tailored to their customer base and market, rather than being bound by mandates."

HOTEL BRAND HIHOTELS by Hospitality International has launched changes to its INNcentive Instant Rewards program, a statement said. The program offers members access to thousands of discounts and special offers from nationally recognized companies, the company said in a statement. The benefits under the rewards program include a 15 percent discount during each stay (based on availability), early check-in and late checkout, discounts and special offers for dining, shopping, entertainment and travel and weekly emails with special offers for traveling and everyday activities. "A major initiative has been to enhance the structure and offers of the INNcentive program to benefit our franchisees," said Chris Guimbellot, hihotels president and CEO. "These added perks and discounts will help our hotel owners retain current guests and attract new ones, increase repeat visits and brand loyalty, drive direct bookings to our hotels and allow us to compete more effectively with other brands and OTAs - all without any additional fees to franchisees."