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HOTEL BOOKINGS FOR Easter 2025 are up 16.8 percent from the same period last year, according to SiteMinder, a hotel distribution and revenue platform. The data, comparing bookings at the same properties across nine markets 30 days before Easter in 2024 and 2025, shows stronger demand, earlier bookings and growing interest in international travel. These global trends are mirrored in the U.S., where SiteMinder data showed a 14.98 percent rise in Easter weekend bookings as of March 18-an average of 3.6 more reservations per property compared to the same period in 2024. "With Easter falling later this year than in 2024, we're not just seeing stronger travel demand-we're seeing travelers rethink how they plan," said James Bishop, SiteMinder's vice president for ecosystem and strategic partnerships. "Earlier bookings and a rise in international travel are shaping this year's trends, with the later holiday creating more favorable conditions in many regions. But flexibility remains key-historically, domestic travelers tend to book closer to arrival, meaning the final guest mix and pricing dynamics could still evolve in the coming weeks."

AAHOA RECENTLY CHOSE Bookit N Go, a travel tech startup, as its strategic booking partner. The company, led by Aman Mohindra as CEO, will use its advanced online travel platform to drive bookings for AAHOA member hotels, offering the lowest flat commissions, AAHOA and Bookit N Go said in a joint statement. "We look forward to collaborating with Bookit N Go as a strategic booking partner," said Miraj Patel, AAHOA's chairman. "This partnership represents a paradigm shift in how hotel bookings are handled with a focus on putting money back in the pockets of AAHOA Members. This partnership provides a booking engine partner invested in our members' success as we continue to focus on how we can help AAHOA Members save on their bottom lines." The partnership shows Bookit N Go's focus on improving the travel and hospitality sectors, the statement added. By providing AAHOA member hotels with a strategic booking solution, the company aims to drive value and growth for all stakeholders.

SOUTH INDIAN CITY Hyderabad topped the list of most-booked cities in India for 2024, according to a recent study by OYO. Religious tourism remains strong, with Puri, Varanasi, and Haridwar as key spiritual destinations, drawing large numbers of pilgrims. OYO's annual "Travelopedia 2024" report analyzes travel trends using its booking data. "2024 has marked a year of transformation in global travel," said Shreerang Godbole, OYO's global chief service officer. "Travellers are embracing flexibility, whether for business or leisure. Remote work trends are driving demand for both quick getaways and long stays." Hyderabad led bookings, with growth in both leisure and business travel, followed by Bengaluru, Delhi, and Kolkata, the study found. Uttar Pradesh remains India's top travel state, with Maharashtra, Telangana, and Karnataka also showing strong booking volumes. Smaller towns like Patna, Rajahmundry, and Hubli saw up to 48 percent year-on-year booking growth, indicating rising interest in non-metro destinations.

U.S. HOTEL BOOKINGS for Dec. 21-25 are up 22 percent from last year, according to SiteMinder, a hotel distribution and revenue platform. The growth is driven by international bookings, which now account for 32 percent of total bookings, up from 28 percent during the same period in 2023, a more than 15 percent annual increase. The top five markets driving this growth are Canada, Germany, the UK, France, and Italy, SiteMinder data showed. "It's pleasing to see that U.S. hotels will be enjoying their share of Christmas cheer this year," said Trent Innes, SiteMinder's chief growth officer. "Increased bookings, driven by the strong return of international travel and continued confidence among domestic travelers, are also leading to longer stays and extended lead times. These positive trends present both an opportunity and a call to action for American hoteliers to provide tailored, seamless experiences this festive season, maximizing revenue while fostering loyalty and positive reviews."

HOTEL WEBSITES LED all booking sources in revenue per booking in 2024, generating an average of $519, 60 percent higher than other channels, according to SiteMinder. Furthermore, the largest volume of hotel reservations from a single technology platform rose 8.5 percent year-over-year, with a value-per-booking 60 percent higher than OTAs at $320. SiteMinder's Hotel Booking Trends report, based on more than 125 million reservations, found the figure was 35 percent higher than global distribution systems at $380 and 15 percent higher than wholesalers, DMCs and tour operators combined at $446. Direct booking value rose year-over-year, with hotel websites holding or improving their position among top revenue sources in all major travel destinations for the first time. In the U.S., hotel websites remained the third-highest revenue-generating channel.

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AGILYSYS, A HOSPITALITY software company, recently acquired Book4Time Inc., a spa management SaaS provider, in an all-cash transaction valued at approximately $150 million. The Alpharetta-based Agilysys is led by CEO Ramesh Srinivasan, while the Ontario-based Book4Time is led by founder and CEO Roger Sholanki. Acquiring Book4Time expands Agilysys' opportunity to increase its global solutions-per-customer penetration, the companies said in a statement. "In addition to sharing our commitment to equipping hospitality staff with world-class technology that helps them better serve their guests, the exceptionally talented and dedicated Book4Time team shares our skills in working with some of the most renowned and discerning properties in the world," said Srinivasan. "We look forward to accelerating hospitality technology innovation together as we combine our product strengths, fully tap our mutual passion for serving customers and make our value proposition to the hospitality industry even more compelling."

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WYNDHAM HOTELS & RESORTS has entered into a new agreement with Groups360 to bring instant online multi-room bookings to Wyndham hotels in 2023. Using Groups360's GroupSync Marketplace direct booking solution, Wyndham hotel owners will have the opportunity to integrate the platform with their hotel reservation systems, providing travel planners, including groups and events organizers along with those managing infrastructure, logistics and corporate accounts, with rates and availability as well as booking of rooms online, the company said in a statement. "Over the last three years, Wyndham has invested over $100 million in major technology initiatives, giving our franchisees access to best-in-class offerings that unlock new efficiencies while helping to grow their bottom line," said Lisa Checchio, Wyndham's chief marketing officer. "Bringing franchisees access to GroupSync is just the latest example and one we believe offers incredible opportunity for franchisees, particularly those in the economy segment, where such technology is an industry first." Hotels that publish live inventory and rates within the GroupSync Marketplace save travel planners' valuable time by allowing them to search, shop and book blocks of rooms. Possible users include short one- to-two-night group events such as youth sports, weddings and family reunions, as well as multi-week infrastructure or logistics projects such as commercial construction, bridge repair or highway expansion, Wyndham's statement said.

MARRIOTT INTERNATIONAL RECENTLY launched "Business Access by Marriott Bonvoy," an online travel booking program for small and medium business travelers. This program combines the benefits of the Marriott Bonvoy portfolio with travel tools for booking, managing, and expensing business travel. It is available to businesses in the U.S., Canada and other countries, Marriott said in a statement. "We recognize the significant value small businesses provide to the hotel industry," said Drew Pinto, Marriott International's executive vice president and chief revenue and technology officer. "Whether small to medium-sized businesses are looking for convenient online booking capabilities for their employees or better expense management solutions, the all-in-one platform, merged with our portfolio of hotel brands around the world, provides everything they need to manage their business travel needs."

CENDYN, A GLOBAL hospitality cloud technology company, recently acquired Knowland, a provider of data-as-a-service intelligence for meetings and events. The acquisition aims to enhance sales prospecting and boost bookings in the meetings, incentives, conferences and events sector, Cendyn said in a statement. Knowland's platform provides market intelligence from more than 7,500 U.S. hotels and select international markets. "To effectively sell group business, hoteliers need immediate access to data, and Knowland's event intelligence platform is the market leader in this area," said Jack Blaha, Cendyn's CEO. "Its sales intelligence complements our sales CRM, helping hoteliers find their target audience. Using our Proposals and Grouprev platforms, hoteliers can complete the booking process. It's a perfect fit with our commitment to helping hoteliers "Find, Book, and Grow" their business. With Haveli Investments' expertise in technology joining our expansion, we're poised for a bright future for Cendyn's customers."

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THE HISTORY OF Indian immigrants in the U.S. could fill several books, but Mahendra Doshi has captured a core aspect of it with his book "Surat to San Francisco: How the Patels from Gujarat Established the Hotel Business in California 1942-1960." The book is, as the title says, the story of the individuals who first left their home for a roundabout journey to the American Dream. Doshi is journalist in San Jose, California, not a businessman himself, but he is originally from Vadia in the Indian state of Gujarat. His family moved to Calcutta in West Bengal where Doshi earned degrees from Presidency College and the University of Calcutta before moving to the U.S. in 1967 and eventual graduated with a master's degree from the University of Nevada, Reno. "I have never even thought of business. I had a degree in journalism and I did marketing work for General Motors. That's where I made my living for 30 years," Doshi said. "At the same time, I pursued my journalistic impulses. I wrote for mostly all those ethnic papers, Indian ethnic papers like India Times of Chicago and India West and India Post." Doshi also published two "Who's Who among Indians" lists in 1976 and 1981. That whet his appetite for exploring his people's history.

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STAYNTOUCH, A CLOUD-BASED hotel property management software developer, recently launched UpsellPRO, an attribute-based selling platform that allows hotels to unbundle room reservations and market individual room features to guests during the booking process. The launch followed a report stating that half of respondents with a booking window over one month would pay more for ABS, Stayntouch said in a statement. "Attribute-based selling is giving travelers a degree of control over their hotel stay that they never thought possible, and hoteliers can deliver this experience without overwhelming themselves with unmanageable processes," said Nicole Dehler, Stayntouch's vice president of product. "The best part about today's ABS deployments is they can be delivered directly through the hotel PMS, automating inventory and room management without relying on a convoluted network of connected systems." Dehler said any hotel can leverage upselling to enhance service delivery and boost revenue growth organically, in a way that guests love.

HOTELS WORLDWIDE ARE seeing a 1.31 percent drop in bookings for summer, from June through August, compared to the same period last year, according to SiteMinder, a hotel distribution and revenue platform. U.S. properties report a 6.72 percent decline, partly due to a 46.04 percent year-over-year fall in Canadian bookings and a 7.37 percent drop from Mexican guests. ADR for U.S. properties is $317.29 for June through August, down 3.86 percent from $330.03 last year, SiteMinder found. Regional results vary: Texas hotels report a 6.04 percent ADR increase, while Florida properties show an 8.76 percent decline over the same period.

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