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More and more top luxury hotels now accept cryptos for rooms and hotel services. Other travel-related sites were already accepting cryptocurrencies before luxury hotels jumped on the bandwagon. The primary reason that travelers use cryptos is because of the favorable conversion rates that save hundreds of dollars over using credit cards. The cards are just as convenient to use because they're totally digital-based. FIVE OF THE TOP LUXURY HOTELS THAT ACCEPT CRYPTOS Among the benefits, using cryptos tends to be less expensive than other methods of payment. Five of the top luxury hotels that accept cryptos include the following properties. 1. CHEDI ANDERMATT, SWITZERLAND 2. SRI PANWA PHUKET 3. SANDMAN HOTELS OF CANADA AND THE U.K. 4. CASUAL HOTELES OF SPAIN AND PORTUGAL 5. PAVILIONS HOTELS & RESORT GLOBAL TRAVEL WITH UTMOST CONVENIENCE Bitcoin ranks as the most popular digital currency. The innovative payment method uses decentralized currency for efficiency, transparency and security.

HYATT HOTELS CORP. plans to open more than 50 new luxury and lifestyle hotels globally within two years, with Europe projected to see a 52.8 percent increase in luxury hotel stock by 2028. Future openings include Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg, Andaz Miami Beach and Andaz Gold Coast, Hyatt said in a statement. Hyatt, with 70 percent of its global rooms in luxury and upper-upscale categories, added 28 luxury hotels in the past three years and doubled its luxury room count since 2017, the statement said. "2024 has been a strong year for the Europe, Africa, and Middle East region, driven by luxury and lifestyle segments, as shown by the strong performance of our hotels and excitement around openings like Park Hyatt London River Thames and Park Hyatt Marrakech," said Javier Águila, Hyatt's group president, EAME. "Our future in these sought-after segments looks brighter than ever, thanks to recent acquisitions like Mr & Mrs Smith and Standard International, as well as our commitment to building dedicated teams and leveraging specialized talent to enhance our luxury and lifestyle offerings."

ELECTRIC VEHICLE CHARGING points are becoming a standard amenity at hotels, akin to the rise of Wi-Fi in the early 2000s. Benefits for the hotel owners and franchisers can include additional revenue, carbon credits as well as attracting guests from the growing number of electric vehicle drivers. A 2022 Green Lodging survey by the American Hotel and Lodging Association revealed a surge in the deployment of EV chargers within the hospitality sector, with 26.6 percent of all U.S. hotels equipped with charging stations. The EV charging facilities are more commonly found at luxury hotels (nearly 90 percent offer them), while only about one in five limited-service hotels provides charging, representing significant growth opportunities. Hotel brands such as Hilton Hotels & Resorts, Marriott International, BWH Hotel Group, IHG Hotels & Resorts, Choice Hotels International, Hyatt Hotel Corp. and G6 Hospitality have prioritized deploying EV charging based on customer preferences. Their franchisees have begun incorporating EV charging infrastructures into their properties. "We've heard from our owners that offering EV charging solutions is increasingly influential for guests when choosing hotels," said Brian McGuiness, IHG's senior vice president of global guest experience. "This is backed by our observation of guests using EVC filters on the IHG One Rewards mobile app and website. Our integrated EV-charger search filter within the IHG One Rewards mobile app allows travelers to easily find properties with EV charging capabilities, empowering them to plan their journeys conveniently and confidently."

SMALL LUXURY HOTELS of the World, the London-based independent hotels chain, recently entered the Indian market through a partnership with The MRS Group of Hotels, which owns and operates luxury boutique hotels in the country. SLH will include MRS's hospitality offerings in its global distribution and marketing network. The collaboration integrates MRS Group's brands-Suryagarh Jaisalmer, Narendra Bhawan Bikaner, and Mary Budden Estate Binsar-into SLH's collection, soon to be available on SLH channels, the companies said in a joint statement. "We are incredibly proud to be the first independent hotel chain in India to partner with SLH, a brand synonymous with luxury and exceptional hospitality," said Karan Singh Vaid, The MRS Group of Hotels' president. "This alliance not only highlights our dedication to reimagining hospitality in India but also amplifies our mission to offer travellers thoughtfully designed experiences that are rooted in our rich heritage and distinctive service. We are excited to embark on this journey with SLH, aiming to enhance our global presence and enrich the travel adventures of our guests."

ABOUT 78 PERCENT of global travelers place high quality service above all else when booking a hotel, according to a global survey by IHG Hotels & Resorts' voco hotels. Cleanliness and other basic needs also rank highly, but the way hotel staff approach guests during their stay is very important, and travelers want to feel comfortable, both physically and in themselves. "Just like travel has changed, consumers expectations have too," said Will Yell, VP luxury and upscale conversion and affiliate brands at IHG. "With nearly half of travelers stating they want to be valued as an individual, a one-size-fits-all approach to hotel service no longer resonates with travelers." Travelers also are ready to reconnect post-pandemic, with six out of 10 craving connection, interaction and/or conversation more during their travels, compared to pre-pandemic, the survey said. That leads them to want more connection with hotel staff. "As many as 65 percent of travelers think hotel staff should act in a friendly manner towards guests and half said they want to be able to talk to staff and vice versa in a friendly, conversational manner, rather than overly formal or personal. Nearly half (48 percent) of travelers agree that a friendly, approachable, and personalized experience is more important than ever following the pandemic," the survey said.

INDIA'S ITC CONGLOMERATE plans to expand its hotel business internationally, focusing on neighboring countries and West Asia. The company recently demerged its hotels division, ITC Hotels Ltd., which will list on bourses in the next couple of weeks. The listing date for ITC Hotels is yet to be announced but is expected in the "next few weeks," PTI reported, quoting ITC Chairman and Managing Director Sanjiv Puri. The company aims to expand its portfolio from 140 to more than 200 hotels across India, PTI reported. Formerly a division of ITC, the hotel business will gain operational autonomy post-demerger. ITC shareholders will hold 60 percent of the new unit, with the parent company retaining the rest.

INDIA'S KAMAH HOTELS & Resorts recently signed a $70 million agreement with Wyndham Hotels & Resorts to develop four new hotels-three in India and one in the UAE-under the Trademark Collection by Wyndham. Kamah Hotels plans to add 25 more properties globally, including in North America, over the next three years. Fine Acres Group will develop the Indian properties, while Global Branded Residences will build the Dubai project. Fine Acres, which operates in India, and international developer GBR previously created Kamah Hotels. Kamah Hotels finalized locations for lifestyle resorts in Coorg, Karnataka; Jawai and Udaipur in Rajasthan; and Al Jaddaf Waterfront, Dubai, UAE, the statement said. The partnership marks the debut of the Trademark Collection by Wyndham in the UAE, the companies said in a statement.

TECHNOLOGY HOTEL BRAND EV Evolution and construction solutions firm ServiceTry recently created a joint venture, EV Hotel Corp. The $400 million deal will fund the development of EV Evolution Venue hotels in international markets. Their new hospitality concept, The Eloise Project, is set to debut its first property by late 2025. ServiceTry will acquire a 40 percent equity stake in EV Hotel Corp., gaining access to all of EV's global revenue streams, the companies said in a joint statement. "We're not just building hotels; we're crafting worlds," said Ken Patel, EV Hotel Corp's., chairman and CEO. "The Eloise Project is about immersing guests in luxury and wonder. We're creating spaces where every moment is memorable, and every stay is extraordinary." The partnership will expand EV Hotel's global presence with ServiceTry as its largest shareholder, the statement said. The concept offers Dubai-style amenities and guest-centric experiences.

HOTEL WEBSITES LED all booking sources in revenue per booking in 2024, generating an average of $519, 60 percent higher than other channels, according to SiteMinder. Furthermore, the largest volume of hotel reservations from a single technology platform rose 8.5 percent year-over-year, with a value-per-booking 60 percent higher than OTAs at $320. SiteMinder's Hotel Booking Trends report, based on more than 125 million reservations, found the figure was 35 percent higher than global distribution systems at $380 and 15 percent higher than wholesalers, DMCs and tour operators combined at $446. Direct booking value rose year-over-year, with hotel websites holding or improving their position among top revenue sources in all major travel destinations for the first time. In the U.S., hotel websites remained the third-highest revenue-generating channel.

Mark Sergot is InterContinental Hotels Group's new vice president for global sales operations and enablement. Previously he was chief sales officer for Associated Luxury Hotels International. Sergot spent 16 years at FRHI Hotels & Resorts, the parent company of the Fairmont, Raffles & Swissotel brands. He became FRHI's senior vice president for its global sales organization. He will be based on the company's Americas headquarters in Atlanta and report to global sales Vice President Derek DeCross.

WYNDHAM HOTELS & RESORTS' "Registry Collection" debuted in the U.S. with the renovated Mining Exchange hotel in Colorado Springs, Colorado. The 128-room property will be managed by Practice Hospitality, led by CEO Bashar Wali. The Mining Exchange includes 15,000 square feet of conference and event space, featuring a ballroom, two meeting rooms, an outdoor terrace and a boardroom, Wyndham said in a statement. The hotel also has multiple dining options, a full-service spa and The Vault art gallery, and is located near the U.S. Olympic & Paralympic Museum. "The Mining Exchange has been a Colorado icon since 1902," said Wali. "Now, some 120 years on, we are honoring that heritage by creating a hotel imbued with local touches and human connection that has earned the distinction of being the first Registry Collection hotel in the U.S. We're proud to be joining a world-class portfolio of international hotels and adding Colorado Springs to the global roster of Registry Collection destinations."

HILTON WORDLWIDE HOLDINGS aims to double its 350 lifestyle hotels by 2028, planning to add 350 more within four years, including 100 this year. Also, the company appointed Kevin Osterhaus as president of global lifestyle brands to oversee the growth, design, and development of Canopy by Hilton, Curio Collection by Hilton, Graduate by Hilton, Motto by Hilton, Tapestry Collection by Hilton and Tempo by Hilton. The growth will be supported by the addition of the Graduate and NoMad brands, Hilton said in a statement. The company added more than 50 new lifestyle hotels and approved another 100 in 2023. Additionally, this year will mark the debut of Hilton's 400th property in this category. "As we celebrate the 10th anniversary of Hilton's entry into the lifestyle segment, we look ahead to even more rapid growth with a powerhouse lineup of brands that will meet the needs of developers and guests alike in some of the world's most desirable locations," said Kevin Jacobs, Hilton's chief financial officer and president, global development. "The recent addition of the Graduate and NoMad brands to our lifestyle and luxury lifestyle portfolio will accelerate our growth as we look for more opportunities to deliver the exceptional experiences guests want in the world's top hotel destinations."

The 73-room Red Roof Inn-Hometown Studios by Red Roof Ridgecrest and the 50-room Fairmont Breakers Long Beach in California won the Lodging Econometrics/California Lodging Investment Conference 2025 Hotel Developments of the Year Award. The hotels were recognized in the select-service/extended-stay and luxury hotel categories, respectively. Craig Sullivan, CLIC's founder and president, and Bruce Ford, LE's senior vice president and director of global business development, will present the awards during the opening session of the conference on March 5 to 6 at the Westin Long Beach, CLIC and LE said in a joint statement. For Red Roof properties, the brand collaborated with an established franchisee to repurpose an aging asset, bringing two new hotel products to a growing market.

RATAN TATA, CHAIRMAN emeritus of Tata Sons, one of India's largest conglomerates and owner of Taj Hotels, passed away on Wednesday at the age of 86. The veteran industrialist died at a hospital in Mumbai. Taj Hotels, a luxury chain under the Indian Hotels Co. Ltd., was founded by Jamsetji Tata in 1903 and is part of the Tata Group. Tata Sons Chairman N Chandrasekaran, describing Ratan Tata as his "friend, mentor and guide," confirmed the industrialist's passing in a statement. "It is with a profound sense of loss that we bid farewell to Mr. Ratan Naval Tata, a truly uncommon leader whose immeasurable contributions have shaped not only the Tata Group but also the very fabric of our nation," Chandrasekaran said. "For the Tata Group, Ratan Tata was more than a chairperson. To me, he was a mentor, guide, and friend. He led by example, with unwavering commitment to excellence, integrity and innovation. Under his leadership, the Tata Group expanded globally while staying true to its core values."

CHOICE HOTELS INTERNATIONAL recently launched its 2025 global marketing campaign, "Check Into More," focused on maximizing stays by enhancing guest experiences and brand loyalty across its 22 brands. The campaign features actor and writer Keegan-Michael Key for the second consecutive year as the "Vacation Maximization-er," guiding travelers to make the most of their stays with Choice Hotels. The campaign, based on research showing 95 percent of U.S. travelers seek unique experiences, features six 30- or 15-second ad spots airing on TV and digital channels through 2025, Choice said in a statement. "Over the last few years, we've seen a significant cultural shift in people booking travel based on what they want to experience, not just where they want to go," said Noha Abdalla, Choice Hotels' chief marketing officer. "With over 7,500 properties at different price points ranging from full-service upscale hotels with on-site restaurants and bars, to ubiquitous select-service hotels, all connected through a benefit-rich rewards program, we're empowering our guests to unlock more opportunities for connection and exploration."

HYATT HOTELS CORP. reported an almost 85 percent growth in its global pipeline since 2017, reaching a record of 129,000 rooms. During this period, the company doubled its luxury rooms, tripled its resort rooms, and quintupled its lifestyle rooms. Pictured is a rendering of the New Andaz Miami Beach in Miami Beach, Florida. The company is expanding its brand portfolio both nationally and globally, selecting new and existing markets to enhance its network effect for owners and guests, Hyatt said in a statement. "Hyatt leading the industry in net rooms growth for seven years is a result of our unique approach to development," said Mark Hoplamazian, Hyatt's president and chief executive officer. "We strategically expand our portfolio of brands, intentionally selecting new and existing markets to enhance our network effect for owners and guests. Our commitment to thoughtful organic growth and strategic acquisitions amplifies our asset-light business model. Our goal is not to be the largest hospitality company, but the company most valued by colleagues, guests, and owners."

ORAVEL STAYS LTD., OYO's parent firm, and SoftBank Group recently launched their premium hospitality brand, SUNDAY, in the United Kingdom and United Arab Emirates. Meanwhile, OYO's serviced hotels business saw 250 percent growth in its first year, adding 700 hotels since September 2023, surpassing its target of 200. The international expansion is part of OYO's ongoing efforts to strengthen its premium property portfolio globally, the company said in a statement. "Our data shows growing demand for premium, experience-driven accommodations," said Puneet Yadav, Oravel's UK business head. "This strategic move allows us to tap into the luxury segment while maintaining our commitment to delivering value across all price points."

HYATT HOTELS CORPORATION plans to expand its brand portfolio in India and Southwest Asia, with eight new hotels set to open across various leisure and city destinations in 2024. The expansion will focus on Hyatt Regency, Hyatt Place and Hyatt Centric brands and is timed to coincide with an expected rebound of travel in the country and sub-continent, Hyatt said in a statement. "Southwest Asia continues to demonstrate high growth potential and is among the top global growth markets for Hyatt, said Sunjae Sharma, Hyatt's managing director for India and Southwest Asia. "We have strong expansion plans for 2024 across our portfolio encompassing our legacy brands like Hyatt Regency, Hyatt Place and Hyatt Centric across destinations that will strengthen our brand presence in key markets. This expansion represents our strong commitment and confidence in the Southwest Asia region." Hyatt is also expanding its luxury and lifestyle brands in India, including the recent launch of JdV by Hyatt with the opening of Ronil Goa, the statement said. JdV by Hyatt is the ninth brand introduced by Hyatt in India, reaffirming its commitment to expanding its presence in the country.

MARRIOTT INTERNATIONAL REPORTED record growth in 2024, opening 123,000 gross rooms and achieving 6.8 percent net room growth. The company ended the year with more than 577,000 rooms in its development pipeline and signed more than 1,200 deals-an average of three per day-totaling nearly 162,000 rooms globally. The company signed a record 608 deals in the U.S. and Canada last year, Marriott said in a statement. "2024 was a year of growth for Marriott, with regional milestones, segment entries, brand expansions, and market debuts," said Anthony Capuano, Marriott's president and CEO. "We remain focused on connecting people through travel, and I'm excited about the work our global teams are doing to drive growth, innovation, and deliver strong results for our owners and franchisees."

MARRIOTT INTERNATIONAL RECENTLY picked the Agilysys point-of-sale platform, InfoGenesis, as an option for its hotels throughout the U.S. and Canada. Marriott's luxury, premium and select tiers hotels in both countries can now use the platform for guest-facing and staff-facing operations in F&B, retail and activity centers at each property. Agilysys is led by CEO Ramesh Srinivasan. InfoGenesis consolidates guest and staff purchasing transactions onto a single comprehensive cloud platform tailored for the hospitality industry, Agilysis said in a statement. InfoGenesis POS integrates with Marriott property management systems, furnishing front desk operators with detailed POS transactional information aimed at enhancing operational efficiency. "Marriott International is a globally admired organization and we look forward to offering properties across the U.S. and Canada the opportunity to leverage our enterprise-grade InfoGenesis omnichannel point-of-sale technology platform," said Srinivasan.