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Wyndham, Reside launch 'Residence' brand in U.S. - 0 views

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    WYNDHAM HOTELS & RESORTS recently signed a 10-year development agreement with Reside, a residential hospitality management company, to launch five residence-style hotels, either open or under development, in the Wyndham portfolio. The franchise agreement marks the debut of the "Wyndham Residence" tier in the U.S., with plans to expand across the top 50 markets. The properties will expand Wyndham's position in the extended-stay segment, along with its existing brands: ECHO Suites Extended Stay by Wyndham, Hawthorn Extended Stay by Wyndham and WaterWalk Extended Stay by Wyndham, the companies said in a joint statement. "Reside has a proven track record as one of the most successful names in corporate housing," said Amit Sripathi, Wyndham's chief development officer. "Whether you need a comfortable place to live for a prolonged time or you simply need more space while traveling with a larger group, Reside's model expands our extended-stay offerings, delivering premium, professionally managed accommodations in locations we know guests want to visit. By tapping into Wyndham's distribution network, we help unlock new demand generators that can help scale their business to the next level."
asianhospitality

Marriott rolls out HotelHelp pilot for trafficking survivors - 0 views

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    MARRIOTT INTERNATIONAL LAUNCHED HotelHelp, a pilot room donation program for human trafficking survivors, at the AHLA Foundation's third annual No Room for Trafficking Summit. The program works with care providers who handle bookings, offering survivors short-term stays at Marriott properties, Marriott said in a statement. The program is being piloted in five U.S. cities-Atlanta, Detroit, Phoenix, Seattle, and Washington, D.C.-and is expected to expand to 25 cities across North America by January 2025. "Survivors of human trafficking often face a shortage of dedicated shelter beds that put them at greater risk of being re-trafficked after exiting their trafficking situation," said Anthony Capuano, Marriott's president and CEO. "As part of our longstanding anti-trafficking and survivor empowerment efforts, we are proud to have developed a solution to bridge the gap for safe, short-term accommodations for trafficking survivors and we look forward to working with other hotel companies to extend the reach of this effort."
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