nd indeed that was what happened. We witnessed another key moment illustrating the power of the interaction between social media, traditional media, and interpersonal communication. Newspapers, broadcasters, and on-line outlets had been discussing the potential ‘Facebook demonstration’ for a few days prior to January 25. As groups of demonstrators marched through the streets enroute to main squares chanting “Ya ahalina endamo lina,” (“Friends and family, come join us”), people watching from their balconies and windows heeded the calls and enabled the protests to snowball to unprecedented numbers. People were galvanized by the sight. The core activists, who attended every demonstration for years, were suddenly seeing new faces on January 25, mostly mobilized by the Internet. They came by the thousands, and then by the hundreds of thousands, numbers larger than anyone had expected.