MD Consult - Pin It to Win It: Using Pinterest to Promote Your Niche Services - Journal... - 0 views
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and now that Pinterest has taken off, it's clear that people are drawn to an image—an image is what gets them in to learn more about an idea, product, or service,”
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“Every registered dietitian (RD) has a different specialty, a different job, a different nutrition philosophy, and Pinterest is a good way to curate your values and expertise—and by doing that you can create a niche.”
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The primary thing to keep in mind is that a key function of Pinterest is to drive users to your website or blog where they can learn more about your expertise as a food and nutrition practitioner. In fact, Pinterest reportedly drives more web traffic to other sites than Google+, LinkedIn, and YouTube combined.
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In other words, she might pin an appetizing image of a gluten-free dish on a Pinterest board, and a user will click on the picture taking them to her website, which features information about her services such as food and nutrition writing, corporate consulting, foodservice consultation, and nutrition counseling and lifestyle coaching—particularly for people with celiac disease and food allergies.