thehighcalling

8. Trottr Trottr allows you to record brief audio messages with your cell phone that are then hosted on the Trottr website. After you record a message, it can then immediately be posted on Twitter with just a few clicks. For example, here’s my first message: trottr.com/74qcww.

Among those with budgets over $1 million, while 85% said they used analytics, 71% said they had a formalized way of doing so.

Marketers focused most on internal resources to measure the success of their programs, with 86% using internal data, 74% relying on internal teams and 52% on internally developed tools.

Much of this effort is directed toward justifying marketing programs, but the marketers surveyed often lacked an effective way of communicating the success—or otherwise—of their campaigns to other executives. While three-quarters of marketers begin initiatives with clear goals set out, only 56% have a system for letting company executives know how the campaign fared.

social metric usage varies depending on whether a marketer is focused on selling to businesses or consumers, as well as whether the firm markets a product or a service.

B2C product firms are outpacing them in monitoring sales levels and revenues and profits per customer, suggesting consumer-oriented social marketers may have learned that lesson.

In the next year, marketers expect to nearly double social dollars from just under 6% of total marketing budgets to just under 10%. Within five years, spending will be up to 17.7%.

use 3rd party Drupal modules to “mobilise” your site. There is a whole Drupal group discussing this at http://groups.drupal.org/mobile.

optimise your main site so that it is mobile friendly

write specific code into a website that determines the users entry point – e.g. via cable or DSL vs. mobile. If mobile than the pages automatically redirect to a “mobile version” of the website