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Dan Roloff

Can Twitter Turn a Revenue Trickle into a Stream? - eMarketer - 1 views

www.emarketer.com/Article.aspx

twitter revenue ads

shared by Dan Roloff on 26 Aug 10 - Cached
  • Dan Roloff on 26 Aug 10
     
    This is something to lok into and keep an eye on.
Marcus Goodyear

B2C Outpacing B2B in Social Measurement - eMarketer - 1 views

www.emarketer.com/Article.aspx

b2c social social networking

shared by Marcus Goodyear on 09 Sep 10 - No Cached
  • social metric usage varies depending on whether a marketer is focused on selling to businesses or consumers, as well as whether the firm markets a product or a service.
  • B2C product firms are outpacing them in monitoring sales levels and revenues and profits per customer, suggesting consumer-oriented social marketers may have learned that lesson.
  • In the next year, marketers expect to nearly double social dollars from just under 6% of total marketing budgets to just under 10%. Within five years, spending will be up to 17.7%.
  • ...1 more annotation...
  • social media may be more difficult to apply in the service sector environment, where there isn't a tangible product for customers to relate to.
  • Marcus Goodyear on 09 Sep 10
     
    Top metrics for B2C service firms: * Hits/Visits/Pageviews (55.1%) * Number of followers or friends (46.4%) * Repeat visits (40.6%) * Buzz indicators, web mentions (33.3%) * Conversion rates from visitor to purchase (30.4%)
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