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Christy Richardson

HOW TO: Use Facebook Social Plugins on Your Website - 0 views

  • The Facebook Recommendations plugin gives users personalized suggestions for pages on your site they might like, based on what people are sharing. Otlican displays the Recommendations at the bottom of each article — she’s found that nearly 0.6% of readers click on content in this box. You can even see how this feature will look on your site before you add it — simply enter your website address here, click on the page and it will show you the recommendations Facebook already has for your site.
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    Wonder if this would be worthwhile?
Marcus Goodyear

The Future of Social/E-Mail Integration - eMarketer - 1 views

  • the most common tactics implemented last year were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Fewer than four in 10 small businesses were engaging in those activities, and only about one-quarter had e-mail sign-up forms on their social profiles or links within e-mail messages to follow them on social sites.
  • A majority plan to allow users to sign up for e-mails directly from social media sites like Facebook.
  • Almost one-half of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.
  • ...1 more annotation...
  • including a social sharing option in an e-mail increased their clients’ click-through rates from an average of 7.2% to 8.7%, and including as many as three different sharing options boosted the rate to 11.2%.
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    A couple of good easy ideas to consider for email: 1) Email signup on Facebook pages. 2) social sharing, friend options embedded in email. 3) Follow us on Twitter/Facebook embedded in email.
Christy Richardson

Facebook To Launch Third-Party Commenting Platform - 1 views

  • Users can use the platform by logging in through Facebook or Twitter. Comments are threaded, and can be voted up (“Liked”). Comments can be synced across a publisher’s site and Facebook Page, meaning that a comment made on a publisher’s site will show up on its Facebook Page, and vice versa.
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    This could prove interesting......
Christy Richardson

Facebook Starts Sending Page Admins Weekly Stat Reports - 0 views

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    Haven't seen an email from any of our pages, but maybe that will be forthcoming...... noticed some good interaction info., too: Interaction Description: Page admins who post engaging, high quality content will have interactive fan bases capable of virally spreading content through the social graph. The following graph shows how fans are interacting with your posts and consuming your material. Interactions: Total number of comments, Wall posts, and likes. Interactions Per Post: Average number of comments, Wall posts, and likes generated by each piece of content you post. Post Quality: Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users. Stream CTR / ETR: This graph is a measure of the Click Through Rate and Engagement Rate for your content appearing in the Facebook News Feed. If a user clicks on one of your posts, that will be counted as Stream CTR. If a user likes or comments on one of your posts, that will be counted in the Stream ETR. Please note that Stream data is based on a sample and therefore is an estimate of your Stream CTR and ETR. (Coming soon) Discussion Posts: The number of Discussion topics users have created on your Page. Reviews: The number of times fans have used the Reviews application to rate your Page. Fan Insight Description: Page admins who post meaningful content will retain fans, while admins who post spammy or low-quality material will lose fans and subscribers. The graph below shows trends in user acquisition and subscription. Total Fans / Unsubscribers: Total number of fans over time, overlaid with the total number of fans who have chosen to hide your posts in their News Feed (unsubscribers). New / Removed Fans: The number of people who have become a new fan of your Page or stopped being a fan of your Page. Top Countries: Growth of your fan base over time broken down by country. Demographics: Growth of your fan base over time broken down by age
Christy Richardson

New Facebook: What It Means for Local Marketers - 0 views

  • Though Facebook hasn’t fully implemented Graphrank, the new content algorithm, the update is designed to further help users cut through the clutter. Graphrank favors the posts that users interact with most. Since localized content tends to have higher levels of engagement, content from local marketers could potentially gain priority.
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    I don't fully understand the Graphrank algorithim, but I'm thinking this is just one more thing that proves how important interaction is - even more than number of followers, etc.
Christy Richardson

New Facebook Insights for Admins - 1 views

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    Quick overview of the FB insight updates.....the virtual tour that FB offers for this stuff is worth taking, too. The "Engaged Users" area is particularly interesting.....
Christy Richardson

Facebook Platform Roadmap Update - Facebook Developers - 2 views

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    Interesting. Iframes seem like a much better solution.....
Christy Richardson

When Are Facebook Users Most Active? [STUDY] - 0 views

  • Here are some of the big takeaways: The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET. The biggest spike occurs at 3:00 p.m. ET on weekdays. Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period. Fans are less active on Sunday compared to all other days of the week.
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    Some Facebook food for thought....kind of interesting, I think.
Marcus Goodyear

Twitter / Tweet Button - 1 views

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    Christy, this is the tweet button that mashable uses, recommended by the folks from the Austin Drupal community. Could be worth considering... Especially if we pair it with a simple Facebook share button similar to the way Mashable does. I agree that we don't want to go full on Mashable, but if we can include the buttons in a way that isn't design overload, that might really help us spread the word. (And if we have to choose between twitter and facebook, we could do that too.)
Dan Roloff

What Makes Facebook Fan Pages Successful? - eMarketer - 0 views

  • It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” she said. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.
  • ngagement, interest and constant connection keep fans coming back to a company’s Facebook fan page,
Christy Richardson

Facebook Question Tips - 1 views

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    Has interesting and simple tips on how to ask questions on Facebook.
Christy Richardson

4 Ways to Convert Facebook Fans Into Super Fans - 0 views

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    What Marcus is already doing. :-) The contest seems interesting.....
Christy Richardson

Facebook to Include Sponsored Stories in News Feeds - 0 views

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    Interesting.....
Christy Richardson

Facebook Cheat Sheet: Sizes and Dimensions | DreamGrow Social Media - 0 views

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    Have a feeling you already know this, but thought I'd share the cheat sheet just in case. :-)
Christy Richardson

Ektron Taps into Facebook Data with Social Targeting Software - 2 views

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    Wonder if anything like this might ever be useful for THC?
Christy Richardson

Facebook Upgrades Photos: Look Out, Flickr - 1 views

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    More food for thought....
Christy Richardson

Facebook to Update Commenting System with Votes and More [REPORT] - 2 views

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    Hmmmmmmmm................
Christy Richardson

Microsoft Outlook to Add MySpace and Facebook Integration - 0 views

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    Hmmmmmm.........
Christy Richardson

Google's nightmare: Facebook 'Like' replaces links - CNN.com - 1 views

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    Food for thought....
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