It makes you wish that those who debate such topics today could do so in a more congenial, less combative way.  Though who’s to say if that truly would have been Lewis’s and Freud’s demeanor had they actually met.

Katherine Leary Alsdorf established the Center for Faith and Work in 2003. Prior to this role, Katherine worked for 20 years in high tech, both in New York and California. She served as President and CEO of Pensare, Inc., an online management education startup in Los Altos, CA. Prior to that she was President and CEO of One Touch Systems, Inc., a corporate communications hardware/software company, in San Jose, CA. In the early 90s she was President of Private Satellite Network in New York. She has also worked in numerous consulting, sales, and marketing roles primarily in the technology sector. 

social metric usage varies depending on whether a marketer is focused on selling to businesses or consumers, as well as whether the firm markets a product or a service.

B2C product firms are outpacing them in monitoring sales levels and revenues and profits per customer, suggesting consumer-oriented social marketers may have learned that lesson.

In the next year, marketers expect to nearly double social dollars from just under 6% of total marketing budgets to just under 10%. Within five years, spending will be up to 17.7%.

Among those with budgets over $1 million, while 85% said they used analytics, 71% said they had a formalized way of doing so.

Marketers focused most on internal resources to measure the success of their programs, with 86% using internal data, 74% relying on internal teams and 52% on internally developed tools.

Much of this effort is directed toward justifying marketing programs, but the marketers surveyed often lacked an effective way of communicating the success—or otherwise—of their campaigns to other executives. While three-quarters of marketers begin initiatives with clear goals set out, only 56% have a system for letting company executives know how the campaign fared.

the most common tactics implemented last year were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Fewer than four in 10 small businesses were engaging in those activities, and only about one-quarter had e-mail sign-up forms on their social profiles or links within e-mail messages to follow them on social sites.

A majority plan to allow users to sign up for e-mails directly from social media sites like Facebook.

Almost one-half of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.