Group items tagged

the most common tactics implemented last year were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Fewer than four in 10 small businesses were engaging in those activities, and only about one-quarter had e-mail sign-up forms on their social profiles or links within e-mail messages to follow them on social sites.

A majority plan to allow users to sign up for e-mails directly from social media sites like Facebook.

Almost one-half of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

social metric usage varies depending on whether a marketer is focused on selling to businesses or consumers, as well as whether the firm markets a product or a service.

B2C product firms are outpacing them in monitoring sales levels and revenues and profits per customer, suggesting consumer-oriented social marketers may have learned that lesson.

In the next year, marketers expect to nearly double social dollars from just under 6% of total marketing budgets to just under 10%. Within five years, spending will be up to 17.7%.

For years, the web was about search — that is, people using search engines to find specific things online. Now, the web is shifting toward discovery — users are increasingly letting content find them via social networks. This trend actually started a few years ago with a number of sites seeing social networks drive more referral traffic than search engines. With Facebook’s new features, I think we’ll see this trend turn into a basic tenet of web optimization, as sites will soon be able to learn so much more about their users and offer targeted, shareable content that brings in more referral traffic.