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Marcus Goodyear

A Shot of Mobile Apps - eMarketer - 3 views

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    "Digital is an incredibly strong vehicle to preach integration. People have to become aware of the mobile app, which is difficult to do if the app is a standalone. We e-mail our database, use search marketing campaigns and generate some kind of awareness via TV or print to drive traffic. With one brand, for example, we spent a considerable amount of money on Facebook as well as on other digital media placements to drive traffic."
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    Interesting....sort of the old "just because you build it, doesn't mean they will come".....
Marcus Goodyear

libsyn - Plans and Pricing - Affordable Podcast Hosting - 2 views

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    podcast audio hosting and app machine--for Laity Lodge and/or The High Calling (especially the app machine?)
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    Very cool!!!!
Christy Richardson

Facebook Is More Popular Than Google Apps on Android [VIDEO] - 1 views

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    Things that make you go hmmmmmmmmmm............
Christy Richardson

Why You May Not Need a Mobile App - 1 views

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    food for thought....
Christy Richardson

Which is a better investment for your nonprofit - an iPhone App or a mobile w... - 1 views

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    Nothing new here.....just interesting.
Christy Richardson

WordPress.com Launches Food Blog Aggregator - 0 views

  • FoodPress is a hand-curated collection of food-related posts from across the WordPress().com network. Using the tagline, “serving up the hottest dishes on WordPress.com,” FoodPress will be updated each weekday to offer excerpts and links to the latest food-related posts, photos and recipes on WordPress.com.
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    Kinda sorta like what we've got....only with food..... :-)
Christy Richardson

Appbistro | The Best Facebook Business Applications - 1 views

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    Site recommended by Charity How To. All sorts of apps - some pricey, some freebies....
Christy Richardson

New Facebook: What It Means for Local Marketers - 0 views

  • Though Facebook hasn’t fully implemented Graphrank, the new content algorithm, the update is designed to further help users cut through the clutter. Graphrank favors the posts that users interact with most. Since localized content tends to have higher levels of engagement, content from local marketers could potentially gain priority.
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    I don't fully understand the Graphrank algorithim, but I'm thinking this is just one more thing that proves how important interaction is - even more than number of followers, etc.
Christy Richardson

Introducing Videola | Lullabot - 0 views

  • Our goal is that using the distribution, you could create your own Netflix On-Demand style (subscription), Hulu style (ad supported), or Blockbuster / Amazon style (rental) streaming video websites with your own video content. Videola is currently oriented toward curated, editorial, some-to-many video sites – as opposed to many-to-many user generated content sites such as YouTube. We're also building IPTV layers in the form of apps for mobile and television-based devices such as the Roku player.
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    Just interesting as we discuss video strategy/options.
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