A Shot of Mobile Apps - eMarketer - 3 views
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Marcus Goodyear on 02 Mar 10"Digital is an incredibly strong vehicle to preach integration. People have to become aware of the mobile app, which is difficult to do if the app is a standalone. We e-mail our database, use search marketing campaigns and generate some kind of awareness via TV or print to drive traffic. With one brand, for example, we spent a considerable amount of money on Facebook as well as on other digital media placements to drive traffic."
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Christy Richardson on 03 Mar 10Interesting....sort of the old "just because you build it, doesn't mean they will come".....