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For years, the web was about search — that is, people using search engines to find specific things online. Now, the web is shifting toward discovery — users are increasingly letting content find them via social networks. This trend actually started a few years ago with a number of sites seeing social networks drive more referral traffic than search engines. With Facebook’s new features, I think we’ll see this trend turn into a basic tenet of web optimization, as sites will soon be able to learn so much more about their users and offer targeted, shareable content that brings in more referral traffic.

In October, the Drupal (news, site) project launched a brand new Drupal.org, which now offers features such as customizable dashboards, a step by step Get Started section, integration of the Groups and Meetups sections with the rest of the site, documentation search and more. Project Founder Dries Buytaert states that this redesign is important because, "The result is not just a better Drupal.org site, but a better way of working together and a stronger, more dedicated team. It's an excellent foundation on which to build."

use 3rd party Drupal modules to “mobilise” your site. There is a whole Drupal group discussing this at http://groups.drupal.org/mobile.

optimise your main site so that it is mobile friendly

write specific code into a website that determines the users entry point – e.g. via cable or DSL vs. mobile. If mobile than the pages automatically redirect to a “mobile version” of the website