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3. Pass out the slingshots.  I was on a panel with Joe Trippi last night, and he talked about empowering your champions to spread your message and do your work.  He said it’s like handing out slingshots to an army of Davids.  You don’t have to carry the burden of conversation alone like some Goliath social media guru.  That doesn’t work well anyway.  The more your supporters take over your engagement, the more effective your message—and the saner your life.