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Christy Richardson

10 Essential Tools for the Nonprofit New Media Manager on the Go « Nonprofit ... - 1 views

  • 8. Trottr Trottr allows you to record brief audio messages with your cell phone that are then hosted on the Trottr website. After you record a message, it can then immediately be posted on Twitter with just a few clicks. For example, here’s my first message: trottr.com/74qcww.
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    This seems kind of cool.....
Christy Richardson

Flip Video Bundle: Two 1-Hour HD Video Cameras and One Tripod - 1 views

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    techsoup now offers the HD
Christy Richardson

Typography on Vimeo - 1 views

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    wonder if animated typography could ever be of use for tweetspeak or even the radio spots?
Christy Richardson

Facebook Upgrades Photos: Look Out, Flickr - 1 views

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    More food for thought....
Christy Richardson

School of Webcraft: class registration opens January 8, 2011 | Drumbeat - 1 views

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    This could prove interesting......
Christy Richardson

Samsung's Tweeting Refrigerator Could be Overkill [VIDEO and POLL] - 1 views

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    Good grief, Charlie Brown......
Christy Richardson

Drupal Voices 132: Mike Meyers on Examiner.com and Drupal 7 | Lullabot - 1 views

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    Examiner.com and Drupal 7
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    The last 5 or 6 minutes of this podcast is kind of interesting.....
Christy Richardson

Drupal Voices 130: JP Klein on Drupal at NBC Universal | Lullabot - 1 views

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    Thought this guy's promo module and calendar idea were most interesting....
Christy Richardson

Assembling Pages with Drupal | Lullabot - 1 views

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    This article will make your head hurt, but it did have some interesting info....
Marcus Goodyear

Focusing on Analytics and Accountability - eMarketer - 1 views

  • Among those with budgets over $1 million, while 85% said they used analytics, 71% said they had a formalized way of doing so.
  • Marketers focused most on internal resources to measure the success of their programs, with 86% using internal data, 74% relying on internal teams and 52% on internally developed tools.
  • Much of this effort is directed toward justifying marketing programs, but the marketers surveyed often lacked an effective way of communicating the success—or otherwise—of their campaigns to other executives. While three-quarters of marketers begin initiatives with clear goals set out, only 56% have a system for letting company executives know how the campaign fared.
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    This article raises some good points about being sure to communicate good analytics to the executives. Did we ever follow up with Dwight about discussing the stats from QTR2.
Christy Richardson

Twitter Wants You to Share Your Twitter Stories - 1 views

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    Would we want to submit a story on the poetry game?
Dan Roloff

Can Twitter Turn a Revenue Trickle into a Stream? - eMarketer - 1 views

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    This is something to lok into and keep an eye on.
Marcus Goodyear

B2C Outpacing B2B in Social Measurement - eMarketer - 1 views

  • social metric usage varies depending on whether a marketer is focused on selling to businesses or consumers, as well as whether the firm markets a product or a service.
  • B2C product firms are outpacing them in monitoring sales levels and revenues and profits per customer, suggesting consumer-oriented social marketers may have learned that lesson.
  • In the next year, marketers expect to nearly double social dollars from just under 6% of total marketing budgets to just under 10%. Within five years, spending will be up to 17.7%.
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  • social media may be more difficult to apply in the service sector environment, where there isn't a tangible product for customers to relate to.
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    Top metrics for B2C service firms: * Hits/Visits/Pageviews (55.1%) * Number of followers or friends (46.4%) * Repeat visits (40.6%) * Buzz indicators, web mentions (33.3%) * Conversion rates from visitor to purchase (30.4%)
Christy Richardson

2011 Tech Predictions: Cloud Computing, Tablets and Social Communications Top the List - 1 views

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    Interesting stuff....
Marcus Goodyear

Mobile web and Drupal | Spy Journal 3.0 - 1 views

  • use 3rd party Drupal modules to “mobilise” your site. There is a whole Drupal group discussing this at http://groups.drupal.org/mobile.
  • optimise your main site so that it is mobile friendly
  • write specific code into a website that determines the users entry point – e.g. via cable or DSL vs. mobile. If mobile than the pages automatically redirect to a “mobile version” of the website
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  • Just because you can do it doesn’t mean you should. If no one is going to go to your website on their mobile phone then don’t bother.
  • Mobile web is almost irrelevant in the grand scheme of things, though it is growing. Unless a clients business model specifically expects mobile web usage – e.g. Google search does – than it is probably an expensive exercise for very little benefit.
  • opera users account for 2.3% of all traffic (http://www.w3schools.com/Browsers/browsers_stats.asp), and the colour depth statistics suggest that mobile users are between 1 and 4 % all up.
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    Spy Journal is written by Tim Miller--Gordon's drupal expert friend.
Marcus Goodyear

Work Smart: Three Ways to Use Google Wave in Your Business | Fast Company - 1 views

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    A two minute video on how to use Google Wave in an office setting.
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    Christy, I think we ought to try to use this tool at SXSW. Do you already have an invite?
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    I think I do have an invite...it does look like a cool tool for note taking!
Christy Richardson

Details: The Yahoo-Twitter Partnership - 1 views

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    Interesting, in light of the plug in that Dan shared the other day...the one that rates posts for seo usefulness.
Dan Roloff

Film - Representative American Men - Jery Maguire and Ryan Bingham - 1 views

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    Representative man at work.
Christy Richardson

Drupal 6 Performance Tips From Packt - 1 views

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    A little light reading...
Dan Roloff

Scribe SEO: The Technically Challenged Review : Freelance Writing Jobs | A Freelance Wr... - 1 views

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    that's pretty neat.....Marcus and I have talked about trying to make use of the trinet keywords in posts/pages and this tool might be a great reminder....hmmmm.....
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