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Marcus Goodyear

Focusing on Analytics and Accountability - eMarketer - 1 views

www.emarketer.com/Article.aspx

emarketer analytics

shared by Marcus Goodyear on 10 Aug 10 - Cached
  • Among those with budgets over $1 million, while 85% said they used analytics, 71% said they had a formalized way of doing so.
  • Marketers focused most on internal resources to measure the success of their programs, with 86% using internal data, 74% relying on internal teams and 52% on internally developed tools.
  • Much of this effort is directed toward justifying marketing programs, but the marketers surveyed often lacked an effective way of communicating the success—or otherwise—of their campaigns to other executives. While three-quarters of marketers begin initiatives with clear goals set out, only 56% have a system for letting company executives know how the campaign fared.
  • Marcus Goodyear on 10 Aug 10
     
    This article raises some good points about being sure to communicate good analytics to the executives. Did we ever follow up with Dwight about discussing the stats from QTR2.
Marcus Goodyear

Using Social Media Strategically - eMarketer - 0 views

www.emarketer.com/Article.aspx

emarketer socialmedia

shared by Marcus Goodyear on 28 Dec 09 - Cached
  • Marcus Goodyear on 28 Dec 09
     
    "Gaining maturity means improving the ability to tie objectives to specific metrics. Marketers in the strategic phase are significantly more likely than those in earlier phases of the process to measure their success across all objectives. An increase in Website traffic was the No. 1 objective targeted and measured by all marketers." "Defining specific objectives for a social marketing initiative is only half the battle. The other half is aligning those objectives with corresponding metrics," according to the report. "This alignment is important because it enables an organization to measure its progress in achieving the objectives and proving ROI." MarketingSherpa found that retail and e-commerce marketers were more likely than any other industry to be increasing their social media marketing budgets next year, followed by publishing and media. Education and healthcare lagged, with less than one-half of marketers in the industry planning to up social media spending in 2010. Most social marketing dollars (60%) next year will go toward staff salaries for activities such as blogging, content development and monitoring of social channels. Another two-fifths will be spent on outside help from agencies, consultancies and service providers.
Dan Roloff

Engagement on Social Networks Top Priority for Marketers - eMarketer - 0 views

www.emarketer.com/Article.aspx

emarketing

shared by Dan Roloff on 26 Jan 10 - Cached
  • Dan Roloff on 26 Jan 10
     
    This appears to affirm our current strategy is in line with marketing experts.
Marcus Goodyear

The Future of Social/E-Mail Integration - eMarketer - 1 views

www.emarketer.com/Article.aspx

social networking twitter facebook email marketing

shared by Marcus Goodyear on 22 Jun 10 - Cached
  • the most common tactics implemented last year were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Fewer than four in 10 small businesses were engaging in those activities, and only about one-quarter had e-mail sign-up forms on their social profiles or links within e-mail messages to follow them on social sites.
  • A majority plan to allow users to sign up for e-mails directly from social media sites like Facebook.
  • Almost one-half of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.
  • ...1 more annotation...
  • including a social sharing option in an e-mail increased their clients’ click-through rates from an average of 7.2% to 8.7%, and including as many as three different sharing options boosted the rate to 11.2%.
  • Marcus Goodyear on 22 Jun 10
     
    A couple of good easy ideas to consider for email: 1) Email signup on Facebook pages. 2) social sharing, friend options embedded in email. 3) Follow us on Twitter/Facebook embedded in email.
Dan Roloff

Can Twitter Turn a Revenue Trickle into a Stream? - eMarketer - 1 views

www.emarketer.com/Article.aspx

twitter revenue ads

shared by Dan Roloff on 26 Aug 10 - Cached
  • Dan Roloff on 26 Aug 10
     
    This is something to lok into and keep an eye on.
Marcus Goodyear

B2C Outpacing B2B in Social Measurement - eMarketer - 1 views

www.emarketer.com/Article.aspx

b2c social social networking

shared by Marcus Goodyear on 09 Sep 10 - No Cached
  • social metric usage varies depending on whether a marketer is focused on selling to businesses or consumers, as well as whether the firm markets a product or a service.
  • B2C product firms are outpacing them in monitoring sales levels and revenues and profits per customer, suggesting consumer-oriented social marketers may have learned that lesson.
  • In the next year, marketers expect to nearly double social dollars from just under 6% of total marketing budgets to just under 10%. Within five years, spending will be up to 17.7%.
  • ...1 more annotation...
  • social media may be more difficult to apply in the service sector environment, where there isn't a tangible product for customers to relate to.
  • Marcus Goodyear on 09 Sep 10
     
    Top metrics for B2C service firms: * Hits/Visits/Pageviews (55.1%) * Number of followers or friends (46.4%) * Repeat visits (40.6%) * Buzz indicators, web mentions (33.3%) * Conversion rates from visitor to purchase (30.4%)
Marcus Goodyear

A Shot of Mobile Apps - eMarketer - 3 views

www.emarketer.com/Article.aspx

mobile apps

shared by Marcus Goodyear on 02 Mar 10 - Cached
  • Marcus Goodyear on 02 Mar 10
     
    "Digital is an incredibly strong vehicle to preach integration. People have to become aware of the mobile app, which is difficult to do if the app is a standalone. We e-mail our database, use search marketing campaigns and generate some kind of awareness via TV or print to drive traffic. With one brand, for example, we spent a considerable amount of money on Facebook as well as on other digital media placements to drive traffic."
  • Christy Richardson on 03 Mar 10
     
    Interesting....sort of the old "just because you build it, doesn't mean they will come".....
Marcus Goodyear

http://www.emarketer.com/Articles/Print.aspx?1007458 - 0 views

www.emarketer.com/...Print.aspx

socialmedia

shared by Marcus Goodyear on 11 Jan 10 - Cached
  • Participation in most of the social media and word-of-mouth activities was highest among younger adults, almost one-half of whom gave in-person advice based on online information. Respondents ages 18 to 24 were also more likely than older Web users to post ratings and reviews, share links, and have a blog.
  • Forum participants were significantly more likely to take part in all the activities queried. Notably: 65% of forum contributors give advice offline based on information found online, compared with 35% of noncontributors. 66% of forum contributors post online ratings and reviews, compared with 16.8% of noncontributors. 43.6% of forum contributors share links to articles and reviews, versus 12% of noncontributors. 20.6% of forum contributors publish a blog, compared with 2.1% of noncontributors. Users of forums, who are already actively engaged in online social activity, make for “enthusiastic consumers and influential brand advocates,”
  • Marcus Goodyear on 11 Jan 10
     
    Users of forums exhibit all the activities of brand evangelists. Perhaps we should target some existing forums, get involved, and develop relationships?
Dan Roloff

What Makes Facebook Fan Pages Successful? - eMarketer - 0 views

www.emarketer.com/Article.aspx

facebook

shared by Dan Roloff on 28 Jan 11 - No Cached
  • It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” she said. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.
  • ngagement, interest and constant connection keep fans coming back to a company’s Facebook fan page,
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