thehighcalling

“A daily look into the work, thoughts and ideas of our team around the world.”

However, I surveyed 20 posts across five fan pages that had 2 million+ fans, and calculated an average post lifetime of 22 hours, 51 minutes. Theoretically, this implies most fan pages shouldn’t post more than once a day

For years, the web was about search — that is, people using search engines to find specific things online. Now, the web is shifting toward discovery — users are increasingly letting content find them via social networks. This trend actually started a few years ago with a number of sites seeing social networks drive more referral traffic than search engines. With Facebook’s new features, I think we’ll see this trend turn into a basic tenet of web optimization, as sites will soon be able to learn so much more about their users and offer targeted, shareable content that brings in more referral traffic.

Though Facebook hasn’t fully implemented Graphrank, the new content algorithm, the update is designed to further help users cut through the clutter. Graphrank favors the posts that users interact with most. Since localized content tends to have higher levels of engagement, content from local marketers could potentially gain priority.

The capstone on this Drupal stack is one we're not as used to talking about in the community: products for end users.

Fans are the best resource for spreading news, and therefore, video content. You know the ones: the die-hard followers on Twitter and Facebook who are always the first to comment, respond and retweet. Make sure they feel special — send your video to them directly before it goes live on your site, and make sure to emphasize their exclusive VIP access. Encourage them to share it with their followers soon and often.