From a larger context, Eunice Maina, the CEO of Bismart Insurance in Kenya, associated the low penetration of insurance in the east African country to the traditional nature of insurance practiced in Kenya. She asserted that the largest economy in east Africa practices informal insurance resulting in the low penetration of the market.“Kenya practices informal insurance in the form of crowdfunding and that has affected the penetration rate,” she said. However, Maina is of the view that rather than adopting the European pattern, traditional insurance should be developed without having to deviate from the African model. She, therefore, solicited for the use of African perspective in developing insurance in the region as techniques to tackle cultural and religious barriers in the insurance industry.