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1. The best approach is slow and cautious. Right now, we are in the jungle. In the jungle, you don't rush blindly ahead. You dip a toe in the sand, and see if you sink. We have no hope of predicting which of these services might catch on. We need to move slowly, with very short-term agreements and see what works and what fails. And we need to be sure not to undermine our other business partners while we do that. Which leads to… 2. We should support our allies and punish our enemies. Rob McDaniels for InGrooves estimates that it takes 150-200 streams of one song to equal the royalty income on a single download. Right now, our industry still relies on the sale of physical product (believe it or not, it's still the primary source of revenue) and on digital downloads. Perhaps streaming is the future. Perhaps not. But we would be very unwise to cut ridiculously low-cost rates to a business model that obviously threatens both physical retailers and iTunes. Let's take care of the people paying our bills. At the same time, we should continue to press ahead with legal efforts against things like Pirate Bay- efforts that are finally starting to show some results. 3. We need to recognize that "bundling" and ad-revenue sharing is a marriage, and it works both ways. If we bundle the cost of music access into the cost of a mobile phone or the sale of a computer, we're now not only in the music business, we're in the electronics business. Any economic factors that hurt the sales of phones and computers will now hurt us as well. 4. Most of all, we need transparency in the negotiations and setting of rates, so that everyone in the music community understands what they're being paid and how it's being calculated.

The Great Balancing Act Between Art and Business Both art and music require a great deal of energy and time, the balance is how and where you spend it. There are many different factors that go into creating a successful business around your music, including record keeping and bookkeeping. The insider has a great post about the difference between these two chores as well as some good advice on multi tasking business and music creation. Einstein said that one definition of insanity was repeating your actions and expecting different outcomes, if you wanna try a new approach to being a successful songwriter then all you gotta do is READ MORE.

At Access4Artists, we know indie bands and artists because we are indie bands and artists. We are rabid fans of music and passionate fans of art, and we believe in building a strong community of like-minded indies around the world in a single, central location that can showcase music and art and encourage musicians and artists at the same time.

Loiterers Should Be Arrested. The CMJ Music Marathon ended last week but the lessons learned have just begun. Kevin English, blogger at eleetmusic.com took some time to talk about the lessons that he took away with him from the many panelists. His conclusion; there is no concrete answer to surviving in todays music industry. Old school pundits stressed the importance of networking and buzz generation by any means possible while New Media progressives represented new media applications, widgets and digital services that promised to strengthen direct to fan relationships. It wasn't until the Sudanese rapper Emmanual Jai took to the stage that he realized industry survival was about constantly adapting, bending the industry to specifically cater to your needs. Figure out what your number one need is right now as an indie artist and exploit that need. Kevin's short but enlightening read this morning brings me to the idea of a (wait for it, wait for it) digital manager. Not loading up all of your tracks on myspace, but actually hiring a manager to surf the web all day and submit your music to opportunities world wide. Has anyone tried something like this yet? let me know how it works, and what you have been doing to try to adapt.

The Greatful Dead knew a thing or two about business. "A group of stoners who somehow got more things right than the suits running the record industry, radio and even some high powered new media businesses." Some great business lessons that could be learned from this group are sprinkled through an article on indisdemusicmedia comparing their biz model to that of the Radio Industry's. Some of these points should be laser sketched into your brain (if you simply can't remember). According to the Atlantic Magazine article your fans are key to your ultimate success. But not all your fans. As with every musician you have different levels of fans, cater to only your most loyalist fans because their the ones that are going to purchase your music. Get a team together consisting of the band the road crew and and other organization members and periodically rotate the final decision makers. Your not the only one with good ideas on how to run things. Give it away until they buy it. Some things in life are uncontrollable (death, natural disasters and file sharing fall into this category) Don't try to fight against it. Rather embrace it and exploit it for your own benefit. The greatful dead exemplified this by not having an hernia upon the realization that their fans were taping their shows. Instead they used it to increase demand and drive the sales of other revenue streams. The same way that humanity doesn't fight against death but instead uses it to make the quality of life better the same way a musician should approach the death of the CD. Just because the CD has to die, doesn't mean that your career has to go to.

Seth Godin has a name for the modern day equivalent of ADD on the internet and it's called "Driveby culture". Seth chalks our driveby culture up to being a huge distraction and waste of time. "We're creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not). As an internet savvy musician you now have two audiences to inadvertently worry about. Those that help increase your traffic to your content and those that regularly see your content as valuable to their lives. As an upcoming indie artist, what is more important to you, selling out to the masses, such as the Huffington Post (pushing down thought provoking stories for linkbait and sensational celebrity riffs) or searching for that niche audience that actually appreciate your gift. Don't get distracted on being BIG, your true influence may only lie with a small dedicated group. Make sure that group is well nurtured.

Eric Beall recently made a trip to Amsterdam to partake in the Writers Camp sponsored by Holland's equivalent of our ASCAP/BMI/SESAC and Harry Fox Agency, BUMA STEMRA. While on his visit he actually made time to experience the Vincent van Gogh Art Museum, which he calls "a career retrospective". While browsing the Art and reading the personal letters between Van Gogh and his brother Theo, Eric was able to see numerous parallels between Van Gogh the painter and all of us who write songs and make records. Here are 3 of those parallels outlined here for you. 1. Where you are now is not where you are going. 2. Where you're going will be depend upon your willingness to challenge yourself with new opportunities, and by the people with whom you choose to surround yourself. 3. Ultimately, it's not about where you are, or where you're going. It's all about the journey. To get a more elaborate explanation of these 3 parallels head over to Erics blog to read the full article.

Applying the Record Label Model to the Indie Artist You may already be familiar with the online world of myspace music and facebook pages, and the offiline world of shows and radio play, but as George Howard puts it "Err too far online, you fail. Too far offline, you fail". In order to be successful today you need to achieve the perfect balance between online and offline marketing. Eleetmusic's Kevin English outlines how to use the four R's (Radio, Road, Reviews and Retail) of the "Not so new record label model" to capture the audience statistically proven to be more receptive to trying to new things. College students.

Get Famous enough and Fans could actually be on tour to see you. Matin Contempree is driving this innovative concept with the Rock and Pop tours. The very first tour, 'Good Vibrations Tour of Los Angeles' is kicking off in April (2010). Offered is "the chance to delve behind the music industry: to hear the music live, taste the excitement and experience the iconic locations and famous venues where rock and pop history was created and still lives on". READ MORE

Ways for musicians to make money in their sleep. Place your songs with other recording artists. Let them do the touring and the twittering, while you earn money. Place your songs in films and television shows. Not only does it publicize you as an artist-it generates sync fees and performance income. Place your songs in video games or other products. The licensing rates are pretty low, but the exposure is ridiculously high. And you don't have to travel in a van, tear-down or set-up. Place your songs in advertisements. It's not only about grabbing that Apple iPod spot. There are national, local and international advertising opportunities that could fund your band's next road-trip. Create new music for film/TV libraries, which license "needle-drop" music to a wide variety of media. The sync fees are virtually non-existent, but because these are non-exclusive licenses, the same piece can be used again and again, generating significant performance money....

Okay, so your an independent artist, more power to ya. You write, produce, record and distribute your own tracks, but how well is your music being received. Major record labels have numerous methods to track the performance and popularity of their music. Soundscan, and Billboard are some of those ways. But once the music reaches the consumer thats when the metrics come to a screeching halt. Luckily now as an indie musician you have many ways to track your music, some ways actually rival those of the record labels. You can now monitor your brand, and even statistics such as how much time my audience spends listening to my material, and what songs are shared the most in their network.

Are you getting ready to go back into the studio and record your final vocals soon? If the answer is yes, then you might want to take some last moments and study up on things such as posture, breath support, jaw tightness and keeping critic out of the vocal booth. Why? Cause with time being money and all nothing sucks more than being in the booth with an itchy throat, bad takes, the pressure at max and having no clue what to do to get back in the zone.

Are The Record Labels Biting the Hand that Feeds Them Radio broadcasters around the country are growing increasingly concerned about the long-standing relationship with the music industry. The record labels are demanding an additional "tax" (not including the hundreds of millions of dollars paid annually to groups like BMI, ASCAP and SESAC, which goes to compensate songwriters and music publishers) on local radio stations for every song played. The music industry must be in panic mode to intentionally put a strain on the over 80 year mutually beneficial relationship that previously had radio promote record labels and artists and generate millions of dollars in music, hospitality, small-business and merchandise sales. Free local radio reaches 236 million listeners/week but record labels seem to not really give a hoot about free promo, pay up or shut down.

Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.

I've been hearing some chatter recently about underground music going the way of the "black guy mohawk"-out the door. one definition of Underground music is music that refers to a variety of post-1960s rock, pop, or dance subgenres that developed a cult following despite their lack of mainstream. Even though music can't hide from the internet I still believe that because of the pressures put on todays bloggers and DJs to "play for pay" or "go where the money is" that underground music can still live and thrive and evolve on the internet. Hopefully we can help increase the underground network by strengthening long distance ties between musicians and their fans. Everyone is now the underground musician. Music will go back to its purest form where the main inspiration for doing it is the love and the respect.

Myspace dodges Payment to Imeem Artists. Last week we broke the news that Myspace Acquired Imeem and some of its assets. Immediately it was obvious that thousands of listeners would be playlistless, but there was little insight as to how artists were effected. Now wired has a piece on how many artists that were previously owed money from sales would have to line up behind imeem's bank and other creditors. There was some talks about Snocap being acquired as a part of the "certain assets" and I don't know about you, but if Myspace were to release Snocap in another form it would def makes me think a little longer before signing up with a service that snubbed artists of payment once before. So go a head and change your name Snocap, change the look and feel, we know who you are.

Grammy winning music producer Lillywhite is providing music professionals the opportunity to gain insight and hear about his career path, and ongoing journey through his long career. The evenings' interview is followed by a question-and-answer period. If your a producer or engineer in NY then this might be worth checking out. It all goes down this evening from 630pm to 830pm and is free to Recording Academy members and $30.00 for everyone else.

Public Servants Arlene Goldbard raises some compelling ideas about how artists can help the economic recovery. Arlene, a writer and a social activist suggests that in order to help spark the recovery of the economy we have to recovery culturally, and who better to help us do that than the most creative ones in our society, the artists. She reasons that government initiates that put artists and musicians gifts at the service of schools, communities, hospitals and prisons are a good investment that worked in the 1950's to spurn recovery. Follow the link to check out the video, and if these are ideas that you support then there is a petition to support Art & The Public Purpose: A New Framework in the comments.

Since the go-to spot for every up and coming musician is the Myspace, i thought that grant you fly on the wall access @ the myspace HQ for one day. Techcrunch has the dirt on the internal crumblings Myspace.com from the perspective of 3 anonymous employees. What each employee reveals is a bit shocking, but after about a minute of mentally pretending to sift through many of pages on myspace music seem to make %100 percent sense. Internally, Myspace sucks, and it's ever-so apparent on the outside. The accounts state that there's lots of yelling and confusion going on behind the scenes and one employee even compared it to a poorly run enterprise development shop than an Internet company. I think the only thing holding Myspace together right now is the independent musicians back (they should pay us) and we can only take so much weight, before it's time for a lighter load. Facebook Fan Pages anyone?

What exactly does a music library do. Music libraries are becoming more important to the indie musician as money gets tighter and the demand for indie placements rises. Songplacements.com is now the premier music library in southern California, helping artists land opportunities previously only available to the majors. With that being said, the insider has a great piece on exactly what a music library is and does. Knowing how company's such as Songplacements.com operate empowers you, the independent musician, allowing you to better exploit our services, and hopefully land more placements!