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Seth Godin has a name for the modern day equivalent of ADD on the internet and it's called "Driveby culture". Seth chalks our driveby culture up to being a huge distraction and waste of time. "We're creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not). As an internet savvy musician you now have two audiences to inadvertently worry about. Those that help increase your traffic to your content and those that regularly see your content as valuable to their lives. As an upcoming indie artist, what is more important to you, selling out to the masses, such as the Huffington Post (pushing down thought provoking stories for linkbait and sensational celebrity riffs) or searching for that niche audience that actually appreciate your gift. Don't get distracted on being BIG, your true influence may only lie with a small dedicated group. Make sure that group is well nurtured.