Group items tagged

Are you getting ready to go back into the studio and record your final vocals soon? If the answer is yes, then you might want to take some last moments and study up on things such as posture, breath support, jaw tightness and keeping critic out of the vocal booth. Why? Cause with time being money and all nothing sucks more than being in the booth with an itchy throat, bad takes, the pressure at max and having no clue what to do to get back in the zone.

1. The best approach is slow and cautious. Right now, we are in the jungle. In the jungle, you don't rush blindly ahead. You dip a toe in the sand, and see if you sink. We have no hope of predicting which of these services might catch on. We need to move slowly, with very short-term agreements and see what works and what fails. And we need to be sure not to undermine our other business partners while we do that. Which leads to… 2. We should support our allies and punish our enemies. Rob McDaniels for InGrooves estimates that it takes 150-200 streams of one song to equal the royalty income on a single download. Right now, our industry still relies on the sale of physical product (believe it or not, it's still the primary source of revenue) and on digital downloads. Perhaps streaming is the future. Perhaps not. But we would be very unwise to cut ridiculously low-cost rates to a business model that obviously threatens both physical retailers and iTunes. Let's take care of the people paying our bills. At the same time, we should continue to press ahead with legal efforts against things like Pirate Bay- efforts that are finally starting to show some results. 3. We need to recognize that "bundling" and ad-revenue sharing is a marriage, and it works both ways. If we bundle the cost of music access into the cost of a mobile phone or the sale of a computer, we're now not only in the music business, we're in the electronics business. Any economic factors that hurt the sales of phones and computers will now hurt us as well. 4. Most of all, we need transparency in the negotiations and setting of rates, so that everyone in the music community understands what they're being paid and how it's being calculated.

Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.

The Greatful Dead knew a thing or two about business. "A group of stoners who somehow got more things right than the suits running the record industry, radio and even some high powered new media businesses." Some great business lessons that could be learned from this group are sprinkled through an article on indisdemusicmedia comparing their biz model to that of the Radio Industry's. Some of these points should be laser sketched into your brain (if you simply can't remember). According to the Atlantic Magazine article your fans are key to your ultimate success. But not all your fans. As with every musician you have different levels of fans, cater to only your most loyalist fans because their the ones that are going to purchase your music. Get a team together consisting of the band the road crew and and other organization members and periodically rotate the final decision makers. Your not the only one with good ideas on how to run things. Give it away until they buy it. Some things in life are uncontrollable (death, natural disasters and file sharing fall into this category) Don't try to fight against it. Rather embrace it and exploit it for your own benefit. The greatful dead exemplified this by not having an hernia upon the realization that their fans were taping their shows. Instead they used it to increase demand and drive the sales of other revenue streams. The same way that humanity doesn't fight against death but instead uses it to make the quality of life better the same way a musician should approach the death of the CD. Just because the CD has to die, doesn't mean that your career has to go to.

I've been saying it for sometime now, but playing shows is everything in the future. Looking to get a deal? Play shows. Want more exposure? Play shows. Wanna gain experience? Play shows. Do you want to be successful? Play...you guessed it. Small shows, big shows, street shows (I found one of my favorite bands at a street performance), house shows, showwws perieod. And now we have the merger of live nation and ticket-master finally getting judge approval. Recorded music revenue is dropping, and i haven't really bought a cd for awhile, but what i have a growing feining for is some live shows. Where are all the live shows at?

Mastering proffesional Adrian Carr of ACMastering recently posted a good article explaining mastering in fairly simple terms for those who are still convinced that "mixing and mastering" is one word. One thing that really helped me to understand mastering back when it was a big question-mark to me, was the differences in the files types each technique used. When mastering a song your are working off of the final exported two-track (that Wav or Aiff file all your hard work went into), whil with mixing you are working with each individual track that you laid individually during your recording, at this point your song is probably still sitting on some virtual sequencer like cubase, garage band or protools. I dunno, it helped me understand it a little more.

Labels - 0, Songwriters - 1 In a historic deal between labels and songwriters the national music publishers association has come away with a major win in an agreement that will see labels forking out the monies from "pending and unmatched accounts" that are set up in cases where a publisher has not been located by a record label, or an ownership dispute over a song. This is good news for the industry because publishers and labels are finally beginning to see eye to eye.