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All that studio equipment that you're plunking all of your hard earned cash into deserves to be protected. Nothing shows just how much you don't use all of your fancy equipment like a congregation of dust. CompuCover is a company that makes custom-fit covers for your gear. They've been in business since 1979 so you don't have to worry about them vanishing in thin air when you need a replacement and they're cheaper than the dirt gathered between your Tritons Keys. One custom CompuCover sleeve will set you back a cool $16.95 in comparison to the $50-70 price tag of the competition.

If the name Ian Rogers doesn't ring a bell it will soon. Ina Rogers is the CEO of Topsin media, a music client that analysis how your brand is doing online. The data that his company collects suggests that the campaigns that take the shape of a snowball have a much better chance of showing a return on investment. Which as someone cadidly pointed out in the comments is the traditional definition of artist development. Ians 3 points that success seeking musicians should follow are 1. Goal: Have more fans tomorrow that you had yesterday 2. Grow fan connections as well as dollars. Everyday should mean more email addresses, twitter followers, Facebook fans, and MySpace friends and of course dollars. 3. Action: Do something small weekly, something big monthly

Twitter might be throwing ads in our faces, how do you feel about that?

Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.

Since the go-to spot for every up and coming musician is the Myspace, i thought that grant you fly on the wall access @ the myspace HQ for one day. Techcrunch has the dirt on the internal crumblings Myspace.com from the perspective of 3 anonymous employees. What each employee reveals is a bit shocking, but after about a minute of mentally pretending to sift through many of pages on myspace music seem to make %100 percent sense. Internally, Myspace sucks, and it's ever-so apparent on the outside. The accounts state that there's lots of yelling and confusion going on behind the scenes and one employee even compared it to a poorly run enterprise development shop than an Internet company. I think the only thing holding Myspace together right now is the independent musicians back (they should pay us) and we can only take so much weight, before it's time for a lighter load. Facebook Fan Pages anyone?

2009 Future of Music Policy Summit CCC: California Copyright Conference NARIP: National Assn. of Record Industry Professionals AIMP: Association of Independent Music Publishers PMA: Production Music Association NMPA: National Music Publishers Association Record companies often earn money that cannot be paid to artists, managers, songwriters, or publishers because of paperwork problems. I know what you're thinking: yeah, right, paperwork problems. NMPA president and CEO David Israelite and Special Master/lawyer Kenneth Feinberg, who will be overseeing the distribution of nearly $300 million to music publishers from the big four record companies.

Tackle the online market place Tunecore Cd Baby

Facebook rallies for Abbey Road.

The powerful effect of rebranding

Napsters Impact a Decade Later If you watched the Grammy Awards Sunday night then you probably witnessed the Academy's plea to US music consumers, encouraging the purchase of "great" music. Cnn Money took a 10 year look at the RIAA's 8 billion dollar decline, the free movement and most importantly, the label anti-christ, Napster.

Myspace: looking to cut into the record label space.

Forget the Record Deal, What about the Publishing Deal. While labels are understandably trying to mitigate their risk, by targeting artists who are already as "developed" as possible, it seems that publishers have taken on greater roles as nurturers of talent. Taylor Swift go her start by honing her songwriting abilities under the guidance of Arthur Buenahora at Songy/ATV Music publishing. Keri Hilson speaks about having first developed as a songwriter with Universal Music Publishing, and how that experience helped her launch her solo career with Interscope Records. HERE is a full interview with Eric Beale, who began his tenure in the industry as a songwriter, writing songs for the Jacksons and Diana Ross. Hopefully this interview gives you some further insight into the world of publishing and some hints on how you can either get into the publishing business as a working artist or as a career, helping other artists hone their skills!

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