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1. The best approach is slow and cautious. Right now, we are in the jungle. In the jungle, you don't rush blindly ahead. You dip a toe in the sand, and see if you sink. We have no hope of predicting which of these services might catch on. We need to move slowly, with very short-term agreements and see what works and what fails. And we need to be sure not to undermine our other business partners while we do that. Which leads to… 2. We should support our allies and punish our enemies. Rob McDaniels for InGrooves estimates that it takes 150-200 streams of one song to equal the royalty income on a single download. Right now, our industry still relies on the sale of physical product (believe it or not, it's still the primary source of revenue) and on digital downloads. Perhaps streaming is the future. Perhaps not. But we would be very unwise to cut ridiculously low-cost rates to a business model that obviously threatens both physical retailers and iTunes. Let's take care of the people paying our bills. At the same time, we should continue to press ahead with legal efforts against things like Pirate Bay- efforts that are finally starting to show some results. 3. We need to recognize that "bundling" and ad-revenue sharing is a marriage, and it works both ways. If we bundle the cost of music access into the cost of a mobile phone or the sale of a computer, we're now not only in the music business, we're in the electronics business. Any economic factors that hurt the sales of phones and computers will now hurt us as well. 4. Most of all, we need transparency in the negotiations and setting of rates, so that everyone in the music community understands what they're being paid and how it's being calculated.

Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.

Here's an interesting one. Remember when the labels were on Apples heels to allow for a more flexible pricing structure than the 0.99 cent that apple had set? It even got so out of hand that _ started removing content from the iTunes store (Like a big baby!), only later to put it all back in, remember this? Well ever since apple conceded in allowing labels to increase popular tracks from .99 cents to $1.29 digital revenue has slowed. Warner saw and 8 percent growth in the holiday quater verses 20 percent the year before while digital album downloads gre 5 percent in december, down 10 percent in the sept quarter and 11 percent in the june quarter. Warner CEO Edgar Bronfman seems optimistic thought saying that the price change has been a "net positive" for warner, but agreed that a 30 percent price increase during a recession probably wasn't the best move. No duh.

Ways for musicians to make money in their sleep. Place your songs with other recording artists. Let them do the touring and the twittering, while you earn money. Place your songs in films and television shows. Not only does it publicize you as an artist-it generates sync fees and performance income. Place your songs in video games or other products. The licensing rates are pretty low, but the exposure is ridiculously high. And you don't have to travel in a van, tear-down or set-up. Place your songs in advertisements. It's not only about grabbing that Apple iPod spot. There are national, local and international advertising opportunities that could fund your band's next road-trip. Create new music for film/TV libraries, which license "needle-drop" music to a wide variety of media. The sync fees are virtually non-existent, but because these are non-exclusive licenses, the same piece can be used again and again, generating significant performance money....

I can honestly say that watching well over 2 hours of 2010 grammy broadcast actually made me feel a little bit out of touch with todays mainstream music. Gone, was the incredible feeling of wanting to be apart of the celebration, replaced with skepticism and doubt. Was it just me or in a night full of elaborate duets in which the spectacle overshadowed the performance, did it seem like the Grammys were doing a bit too much, for a bit too long? Trent Reznor of the Ninie Inch Nails summed up the Grammys nicely in one tweet "Grammy asshole weekend in LA. Yuck..."

Public Servants Arlene Goldbard raises some compelling ideas about how artists can help the economic recovery. Arlene, a writer and a social activist suggests that in order to help spark the recovery of the economy we have to recovery culturally, and who better to help us do that than the most creative ones in our society, the artists. She reasons that government initiates that put artists and musicians gifts at the service of schools, communities, hospitals and prisons are a good investment that worked in the 1950's to spurn recovery. Follow the link to check out the video, and if these are ideas that you support then there is a petition to support Art & The Public Purpose: A New Framework in the comments.

Failing is inevitable. It is impossible to go through life without failing but it is the way that you view failure is what makes the difference between the successful and unsuccessful. The Practice of Practice blog has a really good piece on attribution theory. When you fail, where does the cause of the blame lie. Is it external or internal? Is the cause unchanging over time or something that changes? And can it be controlled? It turns out that successful people in all field tend to see causes as internal. As in, there's no excuse for failure. Dig deep in your mind to revisit your past failures and see what valuable lessons you can chalk up in the name of self improvement. what we achieve inwardly will change outer reality.

Explore music has recently published the results of a poll determining the scariest theme songs in film. As a songwriter i find this list as an invaluable tool that you can use to compare songs in your library that you have deemed scary. Take a listen to each song in the list, most can be found on Youtube, and listen carefully to what instruments are being used and how they are being used, then mimmic these styles and sounds in your productions. Music supervisors are constantly basing their selections off of similar sounding songs, so having songs that mimmic the top 5 should definitely help with increased placements. Remember good artists copy, great artists steal. Landing at number 1 by the way, Psycho Theme (Psycho) by Bernard Hermann.

Tick Tock, The Copyright Act of 1976 is About to Expire. It's always entertaining to me to watch the money traps that the labels set for artists, back before information was freely available, EXPLODE! Welp, that's exactly what's about to go down. The Copyright Act states that an artist or author who sold a copyright before 1978 can take it back 56 years later and If it was sold during or after 1978 they can take it back 35 years later. Assuming a correct and prompt filing of paper work, the record labels could lose sound recording copyrights they bought in 1978 starting in 2013. How does this affect you? If the labels don't wanna lose the contents of their entire library you can make a for sure bet that the new copyright law will be negotiated in your favor. Higher royalties anyone?

Loiterers Should Be Arrested. The CMJ Music Marathon ended last week but the lessons learned have just begun. Kevin English, blogger at eleetmusic.com took some time to talk about the lessons that he took away with him from the many panelists. His conclusion; there is no concrete answer to surviving in todays music industry. Old school pundits stressed the importance of networking and buzz generation by any means possible while New Media progressives represented new media applications, widgets and digital services that promised to strengthen direct to fan relationships. It wasn't until the Sudanese rapper Emmanual Jai took to the stage that he realized industry survival was about constantly adapting, bending the industry to specifically cater to your needs. Figure out what your number one need is right now as an indie artist and exploit that need. Kevin's short but enlightening read this morning brings me to the idea of a (wait for it, wait for it) digital manager. Not loading up all of your tracks on myspace, but actually hiring a manager to surf the web all day and submit your music to opportunities world wide. Has anyone tried something like this yet? let me know how it works, and what you have been doing to try to adapt.

The good the bad and the ugly of the academy awards. Last week i touched on how the music industry was not MY industry in a basic attempt to relay how i felt while watching the Grammys. It was an okay post, but i was really waiting on Eric Beall of the berkleemusicblog to really take the reins on this one and go in. Fortunately we walked away from the grammys with practically the same message. Music has become a spectacle, The recording industry doesn't know how to invest in its future and music is going global. Hit the jump to READ MORE

All that studio equipment that you're plunking all of your hard earned cash into deserves to be protected. Nothing shows just how much you don't use all of your fancy equipment like a congregation of dust. CompuCover is a company that makes custom-fit covers for your gear. They've been in business since 1979 so you don't have to worry about them vanishing in thin air when you need a replacement and they're cheaper than the dirt gathered between your Tritons Keys. One custom CompuCover sleeve will set you back a cool $16.95 in comparison to the $50-70 price tag of the competition.

Pre Mastering Last week we saw a lot of interest in our mastering explained article, so this week we thought we would being you the prequel of mastering explained, preparing your songs for the mastering process. These tips are in no way a doit yourself guide for getting your songs to killer quality. Mastering should be done by the master, mixing should be done by the professional, let these tips serve as a guideline for being able to participate in the conversation with whomever you've hired to take your recording to the next level. http://musicproducersforum.wordpress.com/2010/02/03/tips-for-the-mix-to-the-master/#more-693

indie-music-news 101 has deduced that there is Human emotions in music, thanks guys i would have never guessed. The article did go on to reveal a little something that may have come as a surprise to the rest of us however, did you know that the Taliban banned music in their band (Too many great opportunities to say banned), hit the jump if you want to find out a little more about the history of music by professors in cognitive science and ethnomusicologists.

Grooveshark is a music streaming service that is accessed through your browser, and is driven by users who upload their record collections. Currently Universal has initiated legal action against the service for failing to pay royalties, which is bad news for the shark. The good news comes to indie musicians looking to capitalize on increased exposure. Since it is a free service to access indie bands can upload their music to the service in hopes of extending their fan base. Users who wish to purchase your music can also be referred to Amazon or Itunes. In 2010 have your music in more places.

Music will thrive in 2010 Jomar, blogger for the musicproducersforum recently wrote a rebuttal to CNETS recent article entitled will recorded music survive in 2010. Kudos to Jomar for getting it right. To sell music this year labels will have to see music as more than just a way get money from the customer. With the record labels struggling for a solution i've never seen so many artists recording music, its as if getting signed is an annoyance for the artists of the future. The leveling is almost here, with every artist gaining access to the same tools, theres never been more of a reason to record music. The less expensive it is for an artist to record music the less money an artist has to make to see a profit.

"The difference between theory and practice is that in theory, there is no difference and in practice, there is." (practiceofpracitceblog) As a musician you can't always have your instrument in hand, especially if music is only your part time gig. But being instrumentless doesn't mean that you can't practice. It's called mental practice and it's the best use of your time ever, especially if you hate your job.

Labels - 0, Songwriters - 1 In a historic deal between labels and songwriters the national music publishers association has come away with a major win in an agreement that will see labels forking out the monies from "pending and unmatched accounts" that are set up in cases where a publisher has not been located by a record label, or an ownership dispute over a song. This is good news for the industry because publishers and labels are finally beginning to see eye to eye.

Forget the Record Deal, What about the Publishing Deal. While labels are understandably trying to mitigate their risk, by targeting artists who are already as "developed" as possible, it seems that publishers have taken on greater roles as nurturers of talent. Taylor Swift go her start by honing her songwriting abilities under the guidance of Arthur Buenahora at Songy/ATV Music publishing. Keri Hilson speaks about having first developed as a songwriter with Universal Music Publishing, and how that experience helped her launch her solo career with Interscope Records. HERE is a full interview with Eric Beale, who began his tenure in the industry as a songwriter, writing songs for the Jacksons and Diana Ross. Hopefully this interview gives you some further insight into the world of publishing and some hints on how you can either get into the publishing business as a working artist or as a career, helping other artists hone their skills!

As someone dies, someone else is born. I'm sure by now you've heard the big news. Aerosmith is now looking for a new lead singer. 50 years later, Steven Tyler, lead singer of Aerosmith has decided to pursue a solo career. The announcement follows an interview that the band's frontman, Steven Tyler, gave to a British music magazine in which he said he was interested in "working on the brand of myself - Brand Tyler." If you've always wanted to be a part of the legendary rock group now might be your chance. I have no clue on how the band is preparing to fill the lead singer gap, but in todays media centric world, i'm betting either world wide auditions or a reality show. All i'm saying is be prepared, thats all.