Schools using social media to qualify and keep track of recruits.

Noticing people are more helpful on feeds.

How Facebook is taking over our lives

How Facebook is taking over our lives

Documents Social Media becoming mainstream for admissions.

new research study, "Social Media and College Admissions: The First Longitudinal Study" conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.

a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever, t

a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever, t

a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever

Conducted By: Eric Mattson, Nora Ganim Barnes, Ph.D. The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media by college admissions offices.

The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media. A study by by Nora Ganim Barnes on the website of the Center for Marketing Research at University of Massachusetts Dartmouth.

The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media

My University Is Not Into Social Media nor the Web Itself. A student complains about their campus being out of date.

My University Is Not Into Social Media nor the Web Itself

My introduction to Heidi Cool, the senior web designer and webmaster at Case Western Reserve University

10 Social Media Strategies for The Ivory Tower The main problem with university social media branding strategy is this: There is no strategy.

time to respond to inquiries on facebook?

"Using server log data from approximately 140,000 newcomers in Facebook, we predict long-term sharing based on the experiences the newcomers have in their first two weeks."

put out a communications fire with social media

Besides collecting lists of Social Media Case Studies for my Superlist of Social Media Case Studies, I've also been collecting links about Social Media mistakes, failures, blunders and no-no's. Since my Superlist of Social Media Case Studies has proven so popular (and since Jacob Morgan suggested a Superlist of social media failures would be helpful)

Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon.