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Michael Staton

Facebook Applications: The Game Changer? - 0 views

universitybusiness.com/viewarticlepf.aspx

facebook in highered facebook higher ed

shared by Michael Staton on 10 Jan 09 - Cached
  • Michael Staton on 10 Jan 09
     
    Facebook Applications: The Game Changer? New ways higher ed institutions can use social networking By Karine Joly February 2008 Printer-Friendly Page Email This Article Comments IN NOVEMBER 2007, FACEBOOK launched a series of new features including "Pages," which allow colleges, universities, and other schools to create a presence and recruit "fans" among the users of the popular social networking website. Until then, institutions as well as organizations, big companies, or even small businesses were not really welcome on the popular college student online hangout. All were barred from setting up a user profile by Facebook's terms of use. Some institutional offenders even had their accounts taken down, losing all the connections established over time with their Facebook "friends." Before Facebook Pages, institutions could only set up groups, the same groups used by the aficionados of the wildest beer parties or the proponents of the weirdest campus causes. Within a month after the launch of the new feature, more than 700 Facebook Pages were created by institutions, alumni associations, university offices, and college departments. What are the reasons behind this impressive adoption rate? Facebook Pages don't cost a dime, are quick to create, and are easy to maintain. As a result, investing a couple of staff hours to Facebook is a no-brainer. That's probably why higher ed institutions have adopted a more conservative approach with Facebook Platform. Launched at F8, an event in San Francisco organized last May by the company, Facebook Platform opened windows of opportunity for IHEs. In a press release, the social networking website was "calling all developers to build the next generation of applications with deep integration into Colleges and universities could leverage the medium to create some robust tools for students. Facebook, distribution across its 'social graph,' and an opportunity to build new businesses." Six months later, this call had been answ
Kate Klingensmith

Do we really need a social media strategy? | .eduGuru - 0 views

doteduguru.com/eed-social-media-strategy.html

highered admissions social media strategy

shared by Kate Klingensmith on 29 Apr 09 - Cached
  • Social media isn’t the solution to the upcoming decreasing number of college applications. It’s not the solution for attracting the higher quality students. What it can be, is a strong spoke in your marketing wheel, but don’t try to convince your administration that it is a replacement for the things in your marketing mix you’re hearing prospective students are no longer interested in (viewbooks, CDs, etc.).
  • The only addition I’d throw into the fray is that schools could gain huge benefit by leveraging tools like Facebook to allow students to pull personalized content to their profiles. A current challenge with Facebook pages for schools is that students still have to access the institutional site to get specific information relative to their interests (outside of asking questions via facebook of course). An ability to deliver this to students in Facebook, empowers the student to get an even greater percentage of relevant content in a place they prefer.
  • It is a concept we’ve wrapped our heads around for a while. As a CRM provider for higher ed, that offers students a personal portal on a client site, we saw that we were able to personalize content to students, but one challenge with portals is getting students to return over an over. Sadly, you will lose some once the novelty runs its course. So, we’ve created a Facebook app that clients can put on their Facebook page. Students add it, and tell what their interests are. This adds the student to the institution’s CRM, and we can then push personalized content (events, academic information, key dates, etc) to the student; via email, our portal, and/or through Facebook.
Michael Staton

Social media for colleges and universities - Andy DeSoto - 0 views

www.andydesoto.com/...-for-colleges-and-universities

social media admissions marketing Facebook pages facebook in highered

shared by Michael Staton on 22 Jan 09 - Cached
  • Michael Staton on 22 Jan 09
     
    a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever, t
  • Michael Staton on 22 Jan 09
     
    a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever
Kate Klingensmith

SquaredPeg » Blog Archive » Here come the Fall 08 kids… - 0 views

squaredpeg.com/...here-comes-the-fall-08-kids

highered facebook social media recruiting

shared by Kate Klingensmith on 13 Aug 09 - Cached
  • Hop on Facebook and search ‘[your school] Class of 2012′ and see what comes up. If nothing comes up, you still have some time
  • our bloggers and forums on the site
  • and try to have the conversation start on our turf, with the Bloggers answering questions
  • ...3 more annotations...
  • To date the forum has had moderate success at best. Our only promo is an email and links off the Admission page. We’ve been unsuccessful in having the Bloggers showcased on the www site or elsewhere (change = bad, I guess)
  • I created a Facebook Fan Page for them so that kids can become a Fan of the Bloggers. From there, they can ask the bloggers questions, see recent blog posts, email them, etc. This takes the conversation back to Facebook, but at least we can get some correct information out there
  • Now, this is great. Kids are connecting, and effectively yielding each other. So what’s the big problem? Incorrect information.
Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • ...2 more annotations...
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
Michael Staton

Social media for colleges and universities, part two - Andy DeSoto - 0 views

www.andydesoto.com/...eges-and-universities-part-two

social media admissions marketing facebook in highered

shared by Michael Staton on 22 Jan 09 - Cached
  • Michael Staton on 22 Jan 09
     
    a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever, t
Kate Klingensmith

Reining in the outliers for a university-wide cohesive social media presence | .eduGuru - 0 views

doteduguru.com/sive-socialmedia-presence.html

highered facebook social media recruiting

shared by Kate Klingensmith on 24 Aug 09 - Cached
  • I believe the central Web and/or marketing units of a university should also be the campus experts to create and maintain a strong and effective social media presence.
  • For most small- to mid-size universities, I think a tool like Facebook can be seen structurally as the university Web site. There is one main home page, otherwise known as a Fan Page on Facebook, for the university.
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