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Michael Staton

Facebook Applications: The Game Changer? - 0 views

universitybusiness.com/viewarticlepf.aspx

facebook in highered facebook higher ed

shared by Michael Staton on 10 Jan 09 - Cached
  • Michael Staton on 10 Jan 09
     
    Facebook Applications: The Game Changer? New ways higher ed institutions can use social networking By Karine Joly February 2008 Printer-Friendly Page Email This Article Comments IN NOVEMBER 2007, FACEBOOK launched a series of new features including "Pages," which allow colleges, universities, and other schools to create a presence and recruit "fans" among the users of the popular social networking website. Until then, institutions as well as organizations, big companies, or even small businesses were not really welcome on the popular college student online hangout. All were barred from setting up a user profile by Facebook's terms of use. Some institutional offenders even had their accounts taken down, losing all the connections established over time with their Facebook "friends." Before Facebook Pages, institutions could only set up groups, the same groups used by the aficionados of the wildest beer parties or the proponents of the weirdest campus causes. Within a month after the launch of the new feature, more than 700 Facebook Pages were created by institutions, alumni associations, university offices, and college departments. What are the reasons behind this impressive adoption rate? Facebook Pages don't cost a dime, are quick to create, and are easy to maintain. As a result, investing a couple of staff hours to Facebook is a no-brainer. That's probably why higher ed institutions have adopted a more conservative approach with Facebook Platform. Launched at F8, an event in San Francisco organized last May by the company, Facebook Platform opened windows of opportunity for IHEs. In a press release, the social networking website was "calling all developers to build the next generation of applications with deep integration into Colleges and universities could leverage the medium to create some robust tools for students. Facebook, distribution across its 'social graph,' and an opportunity to build new businesses." Six months later, this call had been answ
Michael Staton

Colleges and Universities Adopt Social Media to Recruit and Research Potential Students... - 0 views

www.prweb.com/...prweb1886224.htm

social media socialmedia recruitment admissions marketing

shared by Michael Staton on 31 Jan 09 - Cached
  • Michael Staton on 31 Jan 09
     
    new research study, "Social Media and College Admissions: The First Longitudinal Study" conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.
Michael Staton

Social Media: Using Social Media to Put Out The Fire | SearchViews - Daily insights on ... - 0 views

www.searchviews.com/...-media-to-put-out-the-fire.php

social media communications PR

shared by Michael Staton on 13 Jan 09 - Cached
  • Michael Staton on 13 Jan 09
     
    put out a communications fire with social media
Michael Staton

Social Media in Higher Education for Marketing and Communications | .eduGuru - 0 views

doteduguru.com/n-marketing-communication.html

higher ed admissions marketing social media eduguru

shared by Michael Staton on 08 Jan 09 - Cached
  • Michael Staton on 08 Jan 09
     
    good article, good illustration.
Kate Klingensmith

SquaredPeg » Blog Archive » How #2013 will help us yield better. - 0 views

squaredpeg.com/...2013-yield

highered facebook report engagement recruiting

shared by Kate Klingensmith on 07 Aug 09 - Cached
  • 5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community.  The more you can share this experience and feeling with others, the more you will yield.
Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • ...2 more annotations...
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
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