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5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community.  The more you can share this experience and feeling with others, the more you will yield.

finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.

in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.

the figure reflects only paid media spending, not the university's total marketing outlay.

The marketing focus of enrollment management is on the “admissions funnel,” the model that visually describes moving prospects down through the admissions process and into the university’s enrollment.

Only 15% last year said they did not use social media, down from 39% the previous year.

The number of colleges using social networking sites and or putting video on their blogs more than doubled from 2007 to 2008.

Private colleges especially are preparing for lower than normal matriculation rates by accepting more applicants, expanding wait lists and bolstering efforts to woo admitted students

To secure their futures, schools are courting applicants with a previously unseen intensity:

In some cases, students appreciate schools' efforts. Kurt Roscoe of Ridgefield, Conn., went in February to a new type of reception on Becker's campus, for admits interested in majoring in computer-game design. The event helped persuade him to enroll. "Students majoring in game design were there, and they explained that students in game design are rather tight-knit and stick together," Roscoe says. "That made me feel a lot better, because usually ... you have to worry about bullying or getting looked down on because of your (game-design) major. I didn't really feel that I'd have that problem at Becker."